I have conducted and written about a gazillion interviews in my career, and most have turned out really good or great, not just thanks to my extreme talent but also to my good fortune at being able to interview some of the most verbose and charismatic figures in rock music. Somebody who’s always an amazing interview is Martin Atkins: drummer, label owner, entrepreneur and mastermind behind the revolving line-up underground supergroup, Pigface. Martin is the shit. Fortunately for all you struggling musicians out there, Martin has just written the definitive insiders’ book on touring tips for bands, entitled Tour: Smart. I was quite flattered to be among the 150 or so music industry luminaries that Martin solicited for input to be included in the book. Of course, I was thrilled to oblige.
My contribution to Tour: Smart centers on interviews, mistakes musicians make when approaching interviews, how bad that pisses me off and what you can do to avoid my wrath. You will probably really enjoy reading that section, because I name names and use a lot of swear words. Tour: Smart should be released this summer, and is a guaranteed must-read.