What initially looks like a wheat paste ad for Wear a Mask perfume is actually a street art project from real-life perfume company D.S. & Durga. But is it really just an ad, or is it an artsy public service announcement? The burning question being: Is Wear a Mask eau de parfum a thing that exists? I can’t get a straight answer on that.
Spotted outside a boarded-up tapas restaurant, the ad copy describes the scent as embodying:
Notes of 70% reduction in transmission, peace lily, and caring about other people.
Popular D.S. & Durga scents include Burning Barbershop and Mississippi Medicine, so this could be real, but it almost doesn’t matter, because the message is clear. The brand has a brick-and-mortar store located in Greenwich Village, Manhattan (currently closed due to the pandemic), but their perfumes and other body products are also sold online, and through high-end retailers such as Nordstrom.
Aside from all the terrific Pink Artworks featured at the recent Spring edition of the Affordable Art Fair, the show’s two floors at Metropolitan Pavillion featured trash cans lined with these vibrant Pink and Black Polka Dot trash bags, which it turns out are part of the TRASH Project.
TRASH Project was founded in 2008 by artist and activist Adrian Kondratowicz as an interactive social practice that subverts the daily act of waste creation and disposal. The concept turns standard trash piles into self-generating colorful sculptures.
Kondratowicz’s TRASH Project is an artwork that inspires mindfulness about waste creation. The TRASH Project’s mission is urban beautification and environmental awareness. The project aims to raise eco-literacy through community events that are free and open to the public.
The TRASH Project is funded through the sale of TRASH bags and artwork generated from the project.
TRASH Project hosts clean-ups in parts throughout NYC, and you can help by getting involved! Follow TRASH Project on Instagram @thetrashproject for news, updates and volunteer opportunities in 2018.
Find out more about the TRASH Project and buy a roll of these colorful bags at This Link!