When I was a kid, we definitely did not have cool backpacks like this one: all hot pink and black with a Pink Glitter Batman emblem on the front. So stylish! I spotted this at the Lot-Less Closeout Store, located at 17 West 14th Street in Manhattan.
On its own, Nerds candy is a somewhat unremarkable, microscopic-in-size hard candy with a popular sweet/sour flavor profile that The Kids love. But as you can see by this entirely over-the-top store display that brings in pop culture references from every angle, Nerds are about two things: packaging and marketing.
The mannequin is even wearing a tank-style mini-dress with a bright pink and purple pattern the emulates a box of Nerds, while sporting a pink wig and holding a Pusheen backpack. You’re not buying candy, you are buying an image. How cool is she? Answer: so cool. Nerd Cool. You can buy the jumbo box of Nerds candy (which will take you one human lifetime to eat) and the Pusheen backpack at It’Sugar. The Nerds Dress is sold as a part of a “Nerd Girl” Halloween Costume at Walmart.
I spotted this adorable Shark Backpack for kids at the Gift Show at Javits Center this past weekend. The tag say it’s by Jack And Friends, a company that also makes super soft and cuddly animal blankets for Babies. You could probably find this wherever their other times are sold. These newborn baby clothes would go perfect with the backpack. So cute!