Tag Archive | Booth Displays

Favorite Products, Packaging and Booth Displays From The Summer Fancy Food Show 2018!

Summer Fancy Food 2018 Entrance
All Photos By Gail

Oh my goodness, you know I must have been having a crazy fun summer when the season is essentially over before I can even get around to posting my always-hotly-anticipated annual photo recap of the Summer Fancy Food Show, 2018 edition! I have no excuse, except to admit that there is too much rad fun going on over here! Please forgive my tardiness, Specialty Food Association — I promise I will make it up to you with this awesome coverage that you are about experience. To kick things off, let me give a round of shout outs to the considerable number of tasty edibles that you should be putting in your mouth right now. Let’s do this thing!

Michelles Macs

How luscious do those chocolate-enrobed morsels look in the above photo?  Please allow me to introduce you to Michelle’s Maccs — the Macaroon of the Gods. If you are a fan of coconut, then you need to get hip to Michelle’s Maccs, an elite coconut macaroon that comes in 13 gourmet varieties  — including Amarena Cherry, Peanut Butter, Orange Zest, Banana Walnut (with little bits of real banana) and Espresso — each covered either milk, white, or dark Belgian chocolate. Decadent.

Michelles Maccs

Michelles Macs

Check out this close up of the Simple Milk variety: dense with sweet, chewy coconut and drenched in rich Belgian Milk Chocolate. Irresistible! Handcrafted with simple, high-quality ingredients, Michelle’s Maccs are eggless, flourless and naturally gluten-free. What a perfect confectionary treat for yourself, or to give as a gift. Michelle’s Maccs’s are part of the full line of gourmet baked goods from Fresh Baked NY, and you can find out more about them at This Link!

Something Good to Eat Soup Ladies

Over in the New Brands on the Shelf aisle, we met the lovely ladies behind Something Good to Eat  Soups! Meet Sandy Khorrami  and her two beautiful daughters.  Something Good to Eat  is a line of hearty and exotic soups made in small batches right here in NYC. Vegan and sugar-free, with no preservatives or stabilizers, these delicious soups are as close to homemade as you’ll find outside of your own kitchen!

Something Good to Eat Soups

Inspired by her own mothers home-cooking, Sandy has hand-crafted original recipes for unique soup flavors like Pomegranate Beet with Basmati Rice (which reflects Sandy’s Iranian heritage), and Spicy Mushroom with Lemongrass and Quinoa. Delicious served hot or cold, Something Good to Eat is a brand to put on your radar.

Peekaboo Ice Cream

Another new brand exbibiting at SFFS for the first time is Peekabo Organic Ice Cream. What makes Peekabo a unique product is the main ingredient hiding in each flavor — fresh vegetables! Take their Chocolate ice cream, made from the finest cocoa and pure, sweet cream to create a decadent, velvety dark chocolate ice cream. And the hidden cauliflower is providing your kids with a variety of vitamins, folate, fiber, potassium, protein, phosphorus and magnesium — wow! Eating your vegetables never tasted like this before!

Peekaboo Ice Cream
Vegetables Never Tasted So Good

Other Peekabo flavors include Strawberry with Hidden Carrot, Mint Chip with Hidden Spinach, and Vanilla with Hidden Zucchini. Scoop them up at your local grocery!

Graeters Ice Cream

I was first introduced to Graeters Ice Cream at SFFS 2016 and so it was nice to see the brand thriving at this year’s show. Their Black Raspberry Chocolate Chip  totally owns me.

Jenji's Brambleberry Crisp Ice Cream

Jenji’s Ice Cream wins Best Ice Cream Flavor Name for their scrumptious Brambleberry Crisp variety!

Sugar Bowl Bakery Signage

Sugar Bowl Bakery, a family owned company based in Hayward, CA, bakes a variety of bite-sized cakes and pastries that are perfect for lunch bags, afternoon tea, or easy snacking when you really want to treat yourself.

Sugar Bowl Bakery

Possibly my single favorite new sweet discovery of SFFS18 were Sugar Bowl’s Duet Bites; tiny cakes that uniquely blend chocolaty Petite Brownie Bites with buttery Madeleines cakes. Dessert perfection achieved!

Sugar Bowl Bakery Button Cakes
Image Source

Also introduced at SFFS18 are the bakery’s new Button Cakes, which are on shelves now. Button Cakes have the look, texture and taste of tiny, bite-sized muffins and come in four tempting flavors including Tropical Mango, Wild Blueberry, Lemon Zest and Madagascar VanillaSugar Bowl Bakery’s Button Cakes contain real fruit and vanilla bean seeds, with no artificial flavors, colors or preservatives. The Button Cakes are available in 8 and 16-count packages, with distribution throughout the United States.

Sweet Sams Cakes

While I’m talking about delicious cakes, I recommend the gourmet pound cakes from Sweet Sam’s. If you’ve ever raved about the moist and addictive Iced Lemon Pound Cake sold at Manhattan Starbucks stores, you should know that their secret supplier is Sweet Sam’s!  In fact, this Bronx-based baking company supplies over 500 New York-area coffee bars, gourmet markets, delis and other businesses with pound cakes, cookies, crumb cakes and other baked goods. Fine quality deserves its rewards!

Dina Assorted Baklava

UK-based Dina Foods produces high-quality, traditional Mediterranean breads and pastries in both sweet and savory varieties. Their Assorted Baklawa, seen above, is a show-stopper.

Bantam Bagels Egg Bites Booth Display

Bantam Bagels first blew up the frozen breakfast foods market with their innovative bite-sized, cream cheese-stuffed bagels. Now they have introduced Bantam Bagels’s Egg Bites Mini Breakfast Sandwiches, which are just fantastic! What could be more delicious than a crisp, chewy authentic NYC bagel puff stuffed with gourmet soft scrambled egg and cheese combinations? I ask yez . . .

Bantam Bagels Egg Bites Close Up

Available in Everything Bagel with Cheddar, Chipotle, Garden Veggie, Onion Gruyere, and original Egg and Cheddar flavors, Bantam Bagels Eggs Bites are one of my favorite savory discoveries at SFFS18!

Frontera Brand Booth

Frontera Gourmet Mexican Cuisine is based on the authentic recipes of Celebrity Chef Rick Bayles. Frontera’s new Taco Skillet and Taco Bowl meal kits elevate the convenience of frozen meals to entrees that will remind you of your favorite Mexican restaurant!

Frontera Taco Bowl

Made with fresh, classic ingredients like fire-roasted veggies, tender, delicious meats, and layers of authentic seasonings, Frontera Taco Bowls and Skillets will help you make a healthy and flavorful Mexican meal for the family that’s ready in just minutes! Fiesta!

Barzu International Plantain and Cassava Strips

And if you’re looking for some crispy chips to go with that south-of-the-border meal, why not sidestep the usual tortilla chips and go for something completely different, like Tumbis brand Plantain Strips and Cassava Strips? Imported From Costa Rica by Barzu International, these high quality strips are 100% Natural, with no trans fat and no cholesterol. Tumbis Plantain and Cassava strips are also high in fiber and potassium, so you can indulge with much less guilt! And they sure do taste divine with your favorite homemade guacamole recipe.

RW Garcia Organic Chili Cheese Corn Chips

I also flipped for these Organic Chili Cheese Corn Chips from the family-owned RW Garcia brand. Chili plus cheese plus corn chips means the name alone sounds too tempting to resist! I want to crunch a mouthful of them even as I type this.

RW Garcia Organic Lentil and Turmeric Crackers

At the show, RW Garcia introduced two varieties of organic, gluten free crackers including Organic Lentil with Turmeric (which is so healthy for you) combining natural ingredients like lentils, stone ground white corn, and a sprinkling of seeds, to create a delicious, crunchy cracker. You can now snack with confidence knowing that these delicious crackers are made with 100% USDA Organic and Non-GMO ingredients, no cholesterol and no trans fats.

Surgital Frozen Pasta

Do you like Pasta? I sure do? But, being a single gal, I also (obviously) appreciate convenience when it comes to preparing a meal for one. That’s why Surgital Frozen Fresh Pasta is not only The Chef’s Best Friend but my best friend as well.

Surgital Frozen Pasta

Look at all of these different types of Surgital gourmet pastas that you can buy to cook at home. Just look at them! While all Surgital products are imported from Italy, they are available for you to purchase in select US markets. Visit This Link for more product information and local store locations! Mangia!

Lemonera Lemonade

Eating non-stop for five hours is thirsty work. I enjoyed a glass of refreshing Lemonera all-natural Homemade Lemonade between bouts of stuffing my face.

Blue Monkey Watermelon Juice

Another guaranteed thrist-quencher, Blue Monkey Watermelon Juice is probably even more refreshing when mixed with the Vodka of your choice! Cheers!

Undercover Quinoa

While I’m walking the show floor, I like to pay attention to products that not only taste great, but that also have some kind of unique or on-trend flavor variety, a funny or clever name, or unique packaging. Undercover Quinoa has a very clever logo for portraying ‘quinoa in disguise,’ but I have to tell you that this product blew me away with its wildly addictive taste and irresistible lite crunch! Quinoa has been one of the more consistently popular choices for healthy eating for years, so it’s not exactly a hard sell. But if you can’t get your kids to eat it, try baking it into wafers and drenching it in chocolate. Sold!

Cacao Market by MarieBelle

Chocolate lovers at SFFS never have difficulty finding something a little different to satisfy the sweet tooth. Check out this Japanese Matcha Milk Chocolate bar from Cacao Market by Mariebelle New York Chocolates. Exotic!

Milk Boy White Chocolate with Potato Chips and Sea Salt

Milk Boy Swiss Chocolate’s White Chocolate with Potato Chips and Sea Salt bar helped that company make sofi™ Award history this year, winning the award for best new product in the category for milk and white chocolates! The gold award in that same category went to Milkboy’s Swiss Alpine Milk Chocolate with Crunchy Caramel and Sea Salt, and the bronze award went to their Swiss Alpine Milk Chocolate with Roasted Almonds. As the first company to win three chocolate category awards in a single year, Milkboy took home a trio of honors equivalent to the Oscars for specialty food! Congratulations!

Milk Boy Chocolate Booth Display

Mona Lisa Chocolate Cups

In the category of ‘food made gorgeous,’ Mona Lisa decorations of Chicago makes chocolate cups, shells and assorted decorations that can transform your desserts into elegant works of art!

Mona Lisa Chocolate Cups

These desserts look almost too beautiful to eat! Check out Mona Lisa’s full line of gourmet chocolate decorations at This Link!

Mona Lisa Chocolate Cups
Mona Lisa Tuxedo Tulip Cups Stuffed with Chocolate Mousse!

Let Them Eat Candles Display

Just when you thought there could not be one more unique and original product made from chocolate, along comes Let Them Eat Candles, which are, literally, Edible Chocolate Candles for every type of celebration!

Let Them Eat Candles Display with Cake

Available in boxes of three candles, in either milk or dark chocolate, Let Them Eat Candles come in a variety of printed designs and they can even be custom printed with your company logo or monogram for wedding. Just don’t eat the wick!

SugarSin Prosecco Gummies

I bet you know someone who would love these Prosecco Gummies candies by SugarSin. This UK-based confectionary makes assorted Cocktail Flavored gummies as well. Check them out!

Satellite Wafers

With their slogan “Taste the Memories,” Gerrit J. Verburg Company is always a huge hit at the show, with their nostaliga-inducing line of old-fashioned candies — like these Satellite Wafers — that delight the kid in each one of us!

Too Good Gourmet Halloween Cookies Packaging

Too Good Gourmet is ready for Halloween by placing its delectable cookies inside this adorable (and scary!) seasonal packaging!

Les Chocolat Des Francais

Le Chocolat des Français is a line of French chocolate bars that have a playful, and unique brand identity that features a variety of amazing illustrations on its packaging. Take a look!

Les Chocolat Des Francais

Designs this bold and exciting (collectible, even!) guaranteed Le Chocolat des Français an appearance in this recap  — and the Chocolate tastes great, too!

Nuts Original Snacks

You’ve heard of Beer Nuts brand peanuts and bar-snack mixes, which are marketed directly towards pairing with beer, but now Portugal-based Nuts Original snacks is giving Beer Nuts a run for the bar tab, so to speak. Nuts Original is the first company to create an entire line of select snack mixes that are perfect for pairing with not just beer, but also wine, or the cocktail of your choice — the first ‘bespoke’ cocktail snack, if you will!

Mystery Flavor Snack Mix

Each bag of Nuts Original contains the perfect blend of crispy crackers, dried fruits, and oven-roasted nuts, all optimally seasoned for flavor enhancement, to complement the special ‘moment’ of your drinking experience. I also love their mysterious, masked spokesmodel, who reminds me of Wonder Woman! Find out more about Nuts Original cocktail snack mixes at This Link!

Red White and Blue Chips

Too bad that this year’s July 4th celebration has passed, because what an ideal occasion that would be to break out the Saratoga Old Glories Kettle Chips – Red, White and Blue goes crunch!

Pink Himalayan Sea Salt

Sea Salt Superstores (purveyors of exotic salts) Himalayan Pink Salt wins Pink Thing of SFFS18! Because, Pinkness!

One Potato Two Potato Sgt Pepper Chips

One Potato Two Potato brand Kettle Potato Chips won my heart with their adorable homage — in both bag design, and name — to The Beatles, with their Sgt Pepper & Capt Sea Salt Chips. Squee!

Hoboken Farms Pasta Sauce

The label for Hoboken Farms organic Pasta Sauce, with its colorful depiction of a vintage a pick-up truck, is a work of art that’s worthy of the high-quality, farm-to-table style sauce that you’ll find inside the jar!

Drink and Play

The most innovative origin story for product packaging at SFFS18 belongs to Florida-based Surprise Drinks company. In 2006, inventor and current CEO of Surprise Drinks, engineer Pavel Dlouhy, developed a patented system of a drinkable beverage in a bottle with a toy hidden in a capsule attached to the bottle (Drink&PlayTM). Dlouhy’s inspiration for the Drink & Play patented bottle was the vision of his wife, who was pregnant at the time with their first child.

Drink and Play Display

Dlouhy approached the Walt Disney Company, which became the first license for Surprise Drinks in Europe. The heritage Disney brands, along with all the up and coming licenses associated with Disney have elevated Surprise Drinks to one of the top selling children’s beverages in Europe.

Drink and Play Product

Genius.

Pretzilla Soft Pretzel Burger Buns

Pretzilla Soft Pretzel Burger Buns: an absolutely delicious baked good with the best. name. ever! I want to eat them.

Bone Suckin Sauces

It’s always fun to spend time browsing in the BBQ Sauces aisle. Spotting a line of sauces with a product-approprate name like Bone Suckin’ is just one reason why that is true.

Attitude Vodka Logo

I’ve already mentioned how fond I am of Vodka, so it was extra sweet to encounter the folks at Got Attitude Vodka in the New Brands on the Shelf aisle. Even better: they were giving out free samples!

Attitude Vodka Bottles

Got Attitude Vodka is not meant for those who follow the crowd. It is for the bold, and those who speak their mind. How does Got Attitude taste? In a word: Smooth.

Attitude Vodka Recipes

Why not make one of these Cocktails with Attitude after you pick up a bottle? Join the Got Attitude family at This Link!

Krispy Kreme Jelly Belly

Jelly Belly — always ahead of the flavor trends  — makes its first of two appearances in this post for their drool-inducing Krispy Kreme Doughnuts-flavored jelly beans!

Frosted Cupcake Taffy

Here’s a flavor trend that I never cease to be captivated by: Birthday Cake — or, alternately, Cupcake — flavored . . . anything. At SFFS18 it was apparent that folks have gotten quite creative with this idea, introducing such festive treats as Frosted Cupcake saltwater taffy from Taffy Town.

Noosh Cupcake Almond Butter

Over in the New Brands on the Shelf aisle, we came across Cupcake-flavored squeezable Almond Butter from Noosh!

Birthday Cake Fudge

Country Fresh Fudge introduced their take on Birthday Cake Fudge — festive and delicious!

Goodie Girl Birthday Cake Cream Cookies

Goodie Girl gluten-free cookies got into game with their newest variety, Birthday Cake Cream sandwich cookies!

Goodie Girl Booth

And check out the gorgeous spectrum rug in the Goodie Girl booth! Now that’s visual merchandising done right!

Here are a few other creative and eye-grabbing ways that exhibitors stood out from the pack, drew crowds to their booths, and got folks to hang around for a few extra minutes in the vast sea of 2,600 exhibitors!

Pereg Spectrum Booth Display

Pereg Natural Foods also took advantage of the universal appeal of a color spectrum that was created from the simple alignment of their product packaging. Lovely.

Statue of Liberty Ice Sculpture 2

Cheribundi 100% natural Tart Cherry Juice knows that the cocktail party brings all the folks to the booth, and this statuesque ice sculpture of Lady Liberty served as a beacon to guide the cocktail-minded to their lively Sunday afternoon soirée.

Cheribundi Display

Brand representatives served both virgin and alcohol-enhanced cocktails which were expertly crafted to highlight the fresh fruit taste of Cheribundi; an ideal mixer that packs numerous health benefits including Phytonutrients  and antioxidants! Plus, free swag!

BBQ Sauce with a Hat

Pepper Creek Farms had the Instagram crowd in mind when they dressed-up their bottles of Salsa and BBQ Sauce in little hats and bandanas! Hey, it got my attention!

Juice Bottles in a Hammock

Retreat Tropical Juice Blends get their point across by displaying the bottles in a little hammock and Adirondack chair!

Salsa God Booth Display

Salsa God’s booth display is simple, well organized, and full of cool skulls!

Strawberry Hill Lollypops and Damien Hirst Cup

Strawberry Hill Candy is best known for their clever line of Novelty Lollipops that have to be seen to be believed. What caught my eye most in their booth though were these oversize tea cup and saucer props with their Damien Hirst Spot Painting motif!

Sauces N Love Car Grill

Sauces ‘N’ Love fresh pasta sauces cooked up one of their speciality dishes on a grill mounted right on top of the engine of this car! Crazy!

Pop Art Popcorn Booth

Pop Art Snacks Gourmet Popcorn is a pleasure to see at SFFS each year; not only for their Mirrored Disco Ball Booth — which is no doubt the envy of every exhibitor on their aisle — and for their numerous unique Gourmet Popcorn flavors, but because co-owner Mike always remembers my name!

Pop Art Hawaiian Sea Salt Popcorn

I highly recommend the Hawaiian Sea Salt with Avocado Oil Popcorn for its extreme deliciousness! So good!

Siren Snack Protein Bites Booth

Siren Snacks emphasized the “Clean Snacking” approach of their brands’ delicious, plant-based range of protein bites by installing an old-fashioned clawfoot bathtub filled with balloons right in their booth!

Spread Delights Booth Display

New, all-natural Spread Delights are single-serve, squeezable smooth spreads in Chocolate Hazelnut, Raspberry, and Almond varieties that will complement your toast, bagel, favorite pastry, or whatever strikes your fancy. The Spread Delights booth felt like a new car showroom with its life-size packet replicas of each flavor perched atop a lucite display case of that flavor’s man ingredient. Classic and Classy!

Mingle Sparkling Mocktails

Props or themed-booths are certainly not necessary to attract attention. Mingle Sparkling Mocktails showed everyone how effective a straightforward approach can be with their clear branding and elegant product display. It was impossible to pass by their booth without stopping in for a taste of one of their refreshing non-alcoholic beverages!

Jelly Belly Merchandising

There’s a reason why the Jelly Belly brand makes its annual Manhattan land grab with one of the largest square-footage booths at SFFS — it’s because their merchandising is rather mind blowing. Everybody wants to hang out in the Jelly Belly booth. It’s like Christmas in there!

Jelly Belly Table Display

And look at how focused this display is for the new Jelly Belly Candy Cones! Forget that Candy Cones have two flavors that taste like both the cone and the ice cream in each piece, and just immerse yourself in this inviting fantasy landscape that features a parfait glass overflowing with candy, an ice cream cone-shaped light, and luscious-looking fake ice cream cones in a rack. Now consider that Jelly Belly has hundreds of flavors, and this tableau is for just one flavor of Jelly Belly.  This is why they are number one, people!

S'More Better Smash Mallow

Last but not least, a shout out to the lady coping with the day’s extreme heat while manning this booth for Smashmallow all-natural gourmet marshmallows (their slogan: “S’More Better”) who set up across the street from the Javits Center! Maybe next year they will move their booth inside, so she can enjoy some nice air-conditioning!

Thanks to the Specialty Food Association for another great show, and see you next summer!

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Favorite Booth Displays, Products and Packaging From The Summer Fancy Food Show 2017!

SFFS Show Entrance
One Entrance to SFFS17 Flanked By Larger-than-Life Replicas of the Coveted Sofi Award! (All Photos By Gail)

If you would like to know what it is like to eat and drink your way from one end of NYC’s Javits Convention Center to the other, then the Specialty Foods Association’s annual Summer Fancy Food Show is the must-attend event for you! Sadly, you must have at least a tenuous relationship to the Specialty Food business in order to get in, and lucky for us (and you) we have that connection. I attended with my food critic friend Anne on the opening day of the event’s three-day stretch of wild food delirium. It was all kinds of exhausting fun, but it was worth it.

The Sofi Award
The Sofi Awards Honor the Best and Most Innovative Products in Specialty Food

With over 5,000 exhibitors from around the globe, the SFFS is a kind of blissful food overload that is virtually impossible to thoroughly distill — but we are going give it our best shot! We have a lot ground to cover, so we will break it down into a few subcategories covering food that just was simply delicious to put in the mouth, plus the most striking booth displays, stand-out product packaging, favorite brand mascots and most unusual products of the show. Here are some of our amazing discoveries!

Bacchini Pasta Display
Pastificio Bacchini Pasta Display

The Pastificio Bacchini booth was loaded with gorgeous fresh pastas that they were cooking up on site for tasting and swooning over.

Pastificio Bacchini Signage

When they say that these pastas are the Chef’s Best Friend, they mean it!

Bacchini Heart Shaped Pasta

This Heart-Shaped Ravioli Pasta (stuffed with mozzarella di bufala campana, tomato and basil) looked almost too beautiful to eat!

Pear and Cheese Pasta

Our very favorite had to be the Fiocchi Formaggio e Pere (a pasta purse stuffed with cheese and pears), pictured above, which was just insane. Mangia bene!

Amore Sun-dried Tomato Ravioli Salad

Also taking top honors in the pasta category was the Amore brand Sun-dried Tomato Ravioli Salad featuring Amore Four Cheese Ravioli, Sun Dried Tomatoes and Pesto Paste! So easy to make — we got the recipe!

Calabra Meat and Cheese Rolls

Calabro brand Fresh Rotolo are tiny, hand rolled pinwheels of Mozzarella and Prosciutto that make a delicious, convenient and visually-compelling party snack! Our favorite meat and cheese snack of the show!

C'est Gourmet Ready to Bake Pastry

Soon we came across the well-attended booth for C’est Gourmet Ready to Bake Pastry, from which you can make so many delicious treats of both sweet and savory variety — because everything is fresh baked by you at home!

C'est Gourmet Ready to Bake Pastry

C'est Gourmet Ready to Bake Pastry

In addition to an assortment of fruit and cheese strudels, and other pastries, C’est Gourmet also offers fill-and-bake Danish Twists and Swirls. You officially have no excuse not to bake!

Red Velvet Bomboloni

Behold: the Red Velvet Bomboloni from Forno d’Asolo Italian Bakery! We are speechless!

Sticky Toffee Pudding

Three words: Sticky Toffee Pudding from the Sticky Toffee Pudding Company. Like you couldn’t have just guessed that! Created by British ex-pat Tracy Claros,  who is now based in Austin, Texas, these desserts are her updated approach on the great tradition of British hot puddings brought to America to share with you! You can buy them online!

Pistachio Cake

Look at this cake. Just look at it. We found this gorgeous and outrageously moist and delicious Pistachio Pound Cake in the booth for Hahn’s Old Fashioned Cake Company!

Walden Farms Orange Creamsicle Smoothie

This an Orange Creamsicle Smoothie that we refreshed ourselves with at the Walden Farms booth. The light and luscious smoothie is officially a low-sugar, low calorie treat as it’s made with both fat free yogurt and fat free milk, sweetened fresh fruit and two Walden Farms products: their Orange Marmalade Fruit Spread and their Marshmallow Dip. It tastes fantastic and you can get the recipe at their website!

Two Friends Chocolates

Two Friends Chocolates makes gourmet candies that look like Art! We love the Mondrian design in the lower right hand corner, especially.

Two Cool Chix Signage

We had fun spotting and collecting snaps of products that had fun or funny names, eye-grabbing signage or clever slogans. Too Cool Chix are two cool chicks (Michele Elmer and Sharon Monahan) who have elevated the humble ice cream sandwich, because they think outside the pint!

Two Cool Chix Ice Cream Sandwiches

Too Cool Chix all natural ice cream sandwiches are layered with handmade, soft cookies, paired with extraordinary micro-batch ice cream — what they call their “magic in the middle” — with the result being beautiful, delicious, classic and innovative flavor combinations.

Two Cool Chix Ice Cream Sandwiches

The Beauty Bar: Lavender Ice Cream with a Soft Lemon Cookie Sandwich was my favorite!

Pickled Pink Foods

Pickled Pink Foods, well, if you know me at all, it is obvious why this is included in the round up. These guys pickle foods that you would not necessarily traditionally pickle.

Pickled Peaches

Like these Pickled Peaches, which taste exactly like you would imagine. They would be great served with barbecued meats (especially ribs), I think.

Crapola Poster

This is the slogan for Crapola Granola. Do you need me to explain to you why this is hilarious? It might not be as outrageous as This, but it still rates.

Crapola Granola

Crapola Cranbrerry and Apple Granola: It tastes good, and it makes you go. What more do you want?

Mallow Tree Fruit Flavoured Balls

Mallow Tree Fruit Flavoured Balls. The joke just writes itself!

Ayoba Yo Biltong Jerky

“Eat Our Meat” is the sexually suggestive slogan for Ayoba-Yo, makes of Biltong Jerky and other fine dried meat products. Biltong (a word which I recently played in a game of Words With Friends) is a South African style of  air-dried steak jerky which makes all other jerkies taste like chewy rope by comparison. The photo above shows a selection of Droewors, the new standard for Beef Sticks. Eat their meat, indeed.

Meat Mitch

Meat Jokes! Pigs! We can’t get enough of either!

Meat Mitch BBQ Sauce

Meat Mitch BBQ Sauce featuring a Pig named Mitch: Put it on Your Meat, and Eat It.

Super Seedz

SuperSeedz Gourmet Pumpkin Seeds initially got our attention because their logo is a Big Pink Pumpkin! SuperSeedz makes seasoned and toasted, no-shell gourmet pumpkin seeds in a variety of delicious flavors that include Dark Chocolate and Sea Salt, Garlicky Dill, and Italian Tomato!

Don't Let Life Pasta You By

Al Dente Artisinal Pasta gets a pass for the pun! Ha ha ha, Pasta!

Sucker Punch Mixer

Suckerpunch Gourmet Bloody Mary Mix: There are so many things to like about the label alone.

Wise Crackers

Wise Crackers: For Health Snacking!

Brooklyn Brine Company

Brooklyn Brine Company is famous for its handmade pickles! Also: Metal!

Whitleys Peanuts

Whitley’s Peanuts presents the Andrew Dice Clay version of Mr. Peanut.

Mama Zumas Kettle Chips

Mama Zuma’s Revenge Kettle-Cooked Habanero Potato Chips (from the Route 11 brand)got everyone’s attention, not just with its fiery heat, but with its packaging art inspired by actress Jane Russell’s role in the 1943 film The Outlaw! Mama Zuma/Jane is depicted on the bag, carrying a Route 11 flag in one hand  and a flaming habanero pepper in the other, while wearing a bunch of hot peppers like a grenade belt. Hot and Hot!

Red Rocker Candy

Red Rocker Candy Summer Sunset Mix: A Raspberry Lemonade Delight. It looks and sounds amazing!

Dresden Butter Stollen

Best Holiday Packaging, hands down, goes to Frau Helga’s Dresden Butter Stollen, which encapsulates everything delicious about the Christmas season in one festive package!

Chomperz Seaweed Chips

Chomperz Crunchy Seaweed Chips from Seasnax: Winner of our Shark Attack Snack Packaging Award that we just made up right now!

Choc Stars Chocolate Bars

Choc Stars Chocolate Bars  are all natural German-made milk chocolate bars with easily recognizable (and hilarious) depictions of popular music star as pets on their labels. The Michael Jackson one is just too perfect. Also: Katty Perry, HA! Winner: Best Pop Culture Mash-Up!

P-Nuff Crunch

The Cuteness in Packaging Award goes to P-Nuff Crunch, with its tiny peanut mascot lifting weights. OMG so adorable. This snack is delicious and crunchy like Cheetohs but with Peanut flavor, and it is not made with corn. P-nuff Crunch is the only baked puff snack made from heart-healthy and protein-filled peanuts, fiber-full navy beans, and slow digesting complex carbohydrate rice — natural ingredients, with no artificial flavors, sweeteners, or preservatives are added! Our Favorite Bagged Snack of the show!

Enlightened Red Velvet Ice Cream Bar

Enlightened Red Velvet Ice Cream Bar. Anne and I were initially chatted-up in the ladies room by the mother of the guy who created this line of high protein/low sugar frozen desserts. She claimed that it greatly assisted her weight loss efforts — worth exploring!

Java Nagila Keurig Pods

Best Coffee Pun goes to Java Factory’s Java Nagila Chocolate Mint Keurig pods (photographed in the booth for Brooklyn Bean Roastery)!

Virginia Diner Peanuts Can Do Button Mix

We love the retro-style packaging art for Virginia Diner Can-Do Button Mix. With every purchase of this item, a 10% donation is made to cancer research. This tasty candy/nut mix features Virginia Diner’s lightly-salted Virginia peanuts mixed with candy coated chocolates to create a sweet/salty treat. For The Cure.

Strawberry Hill Sweets
A shout out to Strawberry Hill Candy for their Sugar Skull, Bat, Ghost and Jack-O-Lantern-shaped Lollipops for Halloween!

Best Outift

We have no competition here against this gentleman clad in lime green trousers that flaunt a Hot Pink Crabs and Lobtsers motif (with bonus points for the coordinating Top-Siders, jacket, and tote bag)! Winner: Best Pants of the Show! (Update: Mr. Best Pants has now been identified to us as Stan Ferguson!)

Green Lid Veggie Guys

With a staggering number of exhibitors vying for even 5 minutes of attention from dazed attendees, it can pay off well to have an  adorable, or otherwise eye-catching, focal point at your boot or display that will attract those who simply must stop to snap a photo for their Instagram so they getinstagram likes. Greenlid  compost bins is where we found these little Veggie Guys — a Broccoli Flowerette and her Carrot companion — which made us stop for a photo op, and a chance to learn more about their product. Greenlid is the first compostable and disposable composting bin, made entirely in Canada from locally-recycled cardboard. It breaks down with your compostable waste and produces nutrient-rich soil. Just fill it, seal it, and toss it in your backyard compost pile or put it curbside for municipal pick-up. It’s that easy!

Field Trip Jerky Mascots

Yes, there are real guys inside these hilarious inflatable costumes for Mr. Turkey and Mr. Bull, whom we found over at the booth for Field Trip Jerky.

Field Trip Jerky Bull Mascot

All natural and gluten free, Brooklyn-based Field Trip Jerky is a fast growing, health lifestyle brand aimed at providing delicious and versatile meat snacks that complement a large variety of on-the-go consumers. Formed by three friends who saw a need to transform meat snacks after tasting their first craft jerky on the ski slopes in Vermont, Field Trip makes healthier protein-rich snacks without sacrificing quality and taste!

Field Trip Jerky Turkey Mascot

Winner: Best Mascots at SFFS17!

Cookie Do Confections

I somehow neglected to get a full photo of the booth for Cookie Dough Confections, makers of gourmet, customizable cookie dough for eating and baking, but I think that was because I was distracted by a couple of amazing Pink Things in their booth.

Pink Neon Cookie

One being this Hot Pink Neon Cookie Light!

Hot Pink KitchenAid Mixer

And the other being this Hot Pink KitchenAid Mixer! WOW! Winner: Best Pink Things of the SFFS17!

Stonewall Kitchen Booth

Stonewall Kitchen, an award-winning purveyor of jams, condiments, spreads, mixes and other gourmet specialty foods embraced a Winter Holiday theme by parking a miniature Red Christmas Tree Truck right in the middle of their rather expansive booth! You can see and feel the effects of Kitchenistic products in your home.Winner: Best Holiday-Themed Booth!

Peter Spanton Display

No gimmicks are needed for this super-clean yet visually seductive display for Peter Spanton Drinks: a selection of specialty tonics that can be served on their own as unique ‘soft drinks for grown ups’ or used as a bespoke mixer when paired with its suggested complementary spirit. For example, Lemongrass No. 5 pairs ideally with vodka or gin, while Chocolate No. 4 — an exotic blend of mint and dark chocolate — goes well with dark spirits. Home mixologists take note! Winner: Best Mixers!

Yo Mama Signage

Yo Mama Foods, makers of delicious homemade Marinara Sauce,  Sesame Dressing and Marinade, and Balsamic Dressing and Marinade, made the most of their smaller space in the New Brands on the Shelf Alley with this fun illuminated vintage signage! Winner: Best Logo Signage!

Chuao Gourmet Chocolate Bars Display

Chuao Chocolatier make premium gourmet chocolate bars with unexpected add-ins that include Honeycomb, Potato Chips  (my personal favorite) and even Bacon! A SFFS17, this Fair Trade company introduced two new Latin-inspired flavors: Cheeky Cheeky Churro (with little Churro bits mixed in) and Totally Tangy Mango! Mmm, mouthwatering!

Chuao Bars Display
Chuao Display — Choose Your Favorite!

Chuao Gourmet Chocolate Bars Display

Their booth incorporated this old fashioned Bicycle-Driven Ice Cream Cart, on which they displayed their many Sofi Awards! They had a little Boom Box Dance Action going on as well. Very fun!

Belgian Boys Full Booth

And finally, we present our favorite booth of the show: Belgian Boys European style cookies and treats! The Boys (and Girl) brought the beach right into Javits Center with their Say Hello to Summer-themed booth, which featured a bamboo bar display, Surfboards, a Wading Pool full of cookies and a giant Waffle Shaped Pool Raft!

Belgian Boys Waffle Raft
The Lovely Anouck Poses with a Giant Belgian Waffle Pool Raft!

Belgian Boys Waffle Chips

Belgian Boys dominate in the European Bakery treats category with their Mini Pancakes, Crepes, Waffle Chips, Chocolate Waffle Chips and their famous Cookie Butter, the National Belgian spread, made of crushed Speculoos cookies. We were also introduced to the Mini Cookie Stache, everyone’s favorite cookie butter cookies in a cute mustache shape! Mustache-tic!

Belgian Boys Product Display

Mmm…so much deliciousness!

Belgian Boys Sufboards
Surf’s Up!

And…that about does it for our photo recap of the Summer Fancy Food Show 2017! We hope you had as much fun as we did! See you next year!

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