On its own, Nerds candy is a somewhat unremarkable, microscopic-in-size hard candy with a popular sweet/sour flavor profile that The Kids love. But as you can see by this entirely over-the-top store display that brings in pop culture references from every angle, Nerds are about two things: packaging and marketing.
The mannequin is even wearing a tank-style mini-dress with a bright pink and purple pattern the emulates a box of Nerds, while sporting a pink wig and holding a Pusheen backpack. You’re not buying candy, you are buying an image. How cool is she? Answer: so cool. Nerd Cool. You can buy the jumbo box of Nerds candy (which will take you one human lifetime to eat) and the Pusheen backpack at It’s Sugar. The Nerds Dress is sold as a part of a “Nerd Girl” Halloween Costume at Walmart.
Do you fantasize about owning a Plush Bear that’s as tall as, and likely (hopefully) much, much rounder than you are? If so, then your search is over, and all you need to make that dream a reality is 1,300 American dollars! Here’s what I can tell you about the World’s Largest Rilakkuma Plush:
“Brought to you by San-X Japan, Rilakkuma is loved for his cuddly cuteness and tendency to to be lazy. Rilakkuma is big in Japan, big in America, and now . . . BIG in your house! This gigantic jumbo plush measures in at 6 feet tall and weighs 24 lbs. He’s so big, you could probably just use him as a chair. But if not, he definitely makes the comfiest BFF ever. Includes signature zipper and blue polka dot material inside.”
$1,300 you say? I say: worth it.
Spotted in It’s Sugar on Broadway in Downtown NYC.
During Saturday Night Live‘s Season 15, way back in 1989, the late Phil Hartman starred in one of the series more hilarious commercial parodies for a fictional product called Colon Blow, spoofing the new wave of high fiber cereals. In the spot, Phil is a typical man sitting down to have a bowl of cereal when an off-camera announcer asks him, how many bowls of his regular oat bran cereal would he have to eat to get as much fiber as Colon Blow. It turns out to be something like 30 thousand bowls, which then form a towering pyramid, with Phil perched atop of them all. Priceless.
I took this photo of a box of Colon Blow, perfectly emulating the original fake product package, in the candy emporium, It’s Sugar, located downtown on Broadway in NYC’s Greenwich Village. Actually filled with Nature’s Best crispy energy granola, a 16 ounce box sells for $15.99!