Tag Archives: It’s Sugar

Nerds Candy Store Display With Dress

Nerds Candy Store Display
All Photos By Gail

On its own, Nerds candy is a somewhat unremarkable, microscopic-in-size hard candy with a popular sweet/sour flavor profile that The Kids love. But as you can see by this entirely over-the-top store display that brings in pop culture references from every angle, Nerds are about two things: packaging and marketing.

Mannequin with Nerd Dress

The mannequin is even wearing a tank-style mini-dress with a bright pink and purple pattern the emulates a box of Nerds, while sporting a pink wig and holding a Pusheen backpack. You’re not buying candy, you are buying an image.  How cool is she? Answer: so cool. Nerd Cool. You can buy the jumbo box of Nerds candy (which will take you one human lifetime to eat) and the Pusheen backpack at It’Sugar. The Nerds Dress is sold as a part of a “Nerd Girl” Halloween Costume at Walmart.

World’s Largest Rilakkumo Plush Bear

Giant Rilakkuma Plush Bear
Photo By Gail

Do you fantasize  about owning a Plush Bear that’s as tall as, and likely (hopefully) much, much rounder than you are? If so, then your search is over, and all you need to make that dream a reality is 1,300 American dollars! Here’s what I can tell you about the World’s Largest Rilakkuma Plush:

“Brought to you by San-X Japan, Rilakkuma is loved for his cuddly cuteness and tendency to to be lazy. Rilakkuma is big in Japan, big in America, and now . . . BIG in your house! This gigantic jumbo plush measures in at 6 feet tall and weighs 24 lbs. He’s so big, you could probably just use him as a chair. But if not, he definitely makes the comfiest BFF ever. Includes signature zipper and blue polka dot material inside.”

$1,300 you say? I say: worth it.

Spotted in ItSugar on Broadway in Downtown NYC.

Beach, Please

Beach Please
Photo By Gail

It’Sugar, the candy emporium on Broadway, in Noho, had this fun slogan in its window when I passed by a week or so ago.

Beach, Please!

Yes, It Exists: Minions Fart Gun Candy Tin

Minions Fart Gun
Photo By Gail

This adorable tin shaped like a Minion holding one of their dreaded Fart Guns is actually filled with tiny Cocoa Flavored, Cloud-Shaped Candies.

Fart Candy

This is what the candy looks like: little chocolate farts. Tasty!

Photographed at It’Sugar, Located at 1318 Surf Avenue in Coney Island, Brooklyn.

Yes, It Exists: Dick in a Box Hard Candy

Dick in a Box
Photo By Gail

This Official Saturday Night Live hard candy will be a sweet surprise for the lady in your life.

1. Cut a hole in a box.
2. Put your junk in that box.
3. Make her open the box.

And that’s the way you do it!

8 Ounces for $9.99 at It’Sugar!