Tag Archives: Record Promotion

The Birth of Capitol Records

Capitol Records

On This Day, June 4th, in 1942: Glenn Wallichs started Capitol Records. Wallichs “invented” the art of record promotion by being the first record company owner to send free copies of label’s new releases to radio stations in hopes of gaining airplay. Capitol Records was, of course, home to The Beatles for decades, as well as artist like The Beach Boys, Eddie Cochran, Gene Vincent, Bobby Darin, Dean Martin, Glen Campbell, Steve Miller, Dr. Hook, Bob Seger, Tina Turner and Heart.