When I was a rebellious teenager living at home, the walls of my bedroom were plastered wall to wall, floor to ceiling with posters and photos torn from magazine pages of all of my favorite Rock Stars. I was defined as a person by the music I loved and the Rockers I worshipped, and I wanted everyone who entered my room to know it. Loud and proud! I imagine that kids today feel a similar need for self-expression, but, of course, the hyper-vigilance of marketing companies and the ubiquity of social media, propelled by the overwhelming deluge of pop culture stars, images and brands, makes the practice of tacking a Rock Star pin-up to a wall seem almost quaint and old-fashioned. Oldness!
A company called Z!NG Revolution (formerly MusicSkins) has harnessed the power of a $150 million dollar vinyl skin industry (Note: Skin = picture of stuff that covers other stuff) that has completely transformed the manner in which people express their individuality. Their slogan, “What does your stuff say about you,” says it all. Indeed: “My stuff says everything!”
I found this out when I attended Z!NG Revolution’s fun launch party last night, and got the vibe of what skinning is all about.
Now you can cover the surface anything you own with images of your favorite musician, actor, cartoon character or TV star. It is pretty cool. And unlike back in the day, when the only way to make posters and photos stick to a wall was with tacks or tape – not very friendly to the wall’s paint job – these vinyl skins stick to any surface thanks to simple static.
To show off the vast range of their skin products, Z!NG Revolution has also created The Ultimate Dorm Room: a unique Pop Art Installation inspired by Zing’s many images – from colorful iPad and skateboard skins to poster-sized vinyl skins of the most popular faces in pop culture including One Direction, Justin Bieber, Snooki and Taylor Swift (all artists I don’t give a crap about) and also stuff I dig such as contemporary pop artist Ron English (!), TV shows such as Dexter and old school rock icons like The Sex Pistols, Elvis and The Beatles – so, something for everyone!
There was also some alcohol and good food to nosh on, and the ambiance of relentlessly awesome Rock of The ‘80s tunes spun with great expertise by DJ Raquel Bruno!
Thanks to Workman Entertainment and PR for hosting!
Check Out Z!NG Revolution at This Link!
The Ultimate Dorm Room Pop Art Installation (Located in the offices of WE + PR, 118 E 28th Street between Park and Lexington) is also available for viewing, by appointment, until December 20th, 2012 by calling 212-256-0592.