It’s hard to believe that the electronica duo, Plaid have been around almost as long as I’ve been writing about music. And yet, it’s true.
Plaid released its latest album, Reachy Prints (Warp Records) in mid-May along with this hypnotic video for the track “Wallet,” which was directed by Sabrina Ratté. Ratté offers that, “the video is inspired by the idea of creating a world based on memories, where things seem real but they are in fact a construction of the mind. All the images are made from electronic signals, from which were created a reproduction of a sun, different landscapes and cities. The musical composition induced the vision of bright colors and daylight atmosphere, so the simulated sunlight became a central element of the video, thus creating dazed images where everything is diffused and hard to grasp.”
“We wondered if consciousness is a memory and what role memories have in the imaginative process . We saw prints as physical memories and an equivalence between printing and memory function. They often share the aim of ‘reproducing’ a subject as accurately as possible. Experience told us that a perfect reproduction is difficult, if not impossible. An attraction to explore this fallibility and a curiosity about the potential inaccuracies and artifacts gave us the album title, Reachy Prints. The track ‘Wallet’ is inspired by the items found in wallets, the money, receipts, business cards, photos etc and the symbolism of wallets as a safe place to store items we value and want to remember. Most items in a wallet have already been digitized and perhaps physical wallets/purses will become obsolete.”
Personally, I dig its minimalist “Light Sculpture” visuals and the Sunday Morning lull of the track’s gentle, pulsating beats. Plaid are on tour in the US for handful of dates in July, which you can find listed below. Enjoy!
NORTH AMERICAN TOUR DATES
July 3 @ Lincoln Hall – Chicago, IL
July 4 @ TBA
July 6 @ The Roxy – Los Angeles, CA
July 10 @ The Parish – Austin, TX
July 11 @ 1015 Folsom – San Francisco, CA
July 12 @ Fortune Sound Club – Vancouver, BC
July 18 @ Le Poisson Rouge – New York, NY