Video Clip of The Week: Mew, “85 Videos”



What could be more appropriate for the Sunday morning of long weekend than a catchy tune that mines a rich vein of  ’80s Electronic Dance Pop, with lyrics that you don’t have to think too hard about, and a video that’s pleasantly akin to an acid trip blowing up in your face? Honestly, I can’t think of anything. This week we are featuring Danish art rock band Mew, and a clip for the song “85 Videos” — the upcoming single from the band’s seventh album, Visuals. New Things! Yay!

The hallucinatory visuals for “85 Videos” were directed by Mew’s front man, Jonas Bjerre — who made his debut in this capacity on the group’s 2015 album +- (plus minus). Speaking about the new clip, Bjerre reveals, “I’ve been working a lot with kaleidoscopes lately. You have an image, or a sequence of images, and you snip out an angle, mirror it, and repeat it in a 360-degree angle. It’s a beautiful thing, because almost no matter the state of the original image, it ends up a beautiful, symmetrical, indefinable something. A picture of your messy desk turns into a strange flower. I like that you can’t really envision what it will look like until you see it. I think our music is a bit like that too, even as we’re working on it.” Fascinating.

Mew Band
Mew Are: Jonas Bjerre, Silas Utke Graaae Jorgensen, Johan Wohlert

He continues, “I made a bunch of sequences and crafted them into these ever-changing ‘faces’ that I then video-projected on to our actual faces. It’s like wearing a mask made out of photons. You can say a lot of philosophical stuff about masks – but don’t worry, I’m not going to.” Visuals is Mew’s first new music since their 2015 release. A press release calls “85 Videos” a “…dream-pop landscape of pop sensibilities enveloped in swathes of 80s-influenced synths.  From the outset, “85 Videos” exudes a familiar expansive backdrop, lush instrumentation coupled with rousing vocals and a euphoric pop brilliance that is part of Mew’s DNA. Twenty years into its career, Visuals sees the band retain the irrepressible ebullience of a band working on its debut album.” Nice. Visuals is set for release on April 28th, 2017 on Play It Again Sam Records. Enjoy!

mew-85-videos

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