Motörhead fans now have something new to collect — and crack open. BevNomad has announced the revival launch of Road Crew, a new collaboration with one of rock’s most legendary bands, Motörhead. The new series pairs easy-drinking beer styles with limited-edition collectible cans featuring the band’s iconic album artwork, creating a release designed equally for fans, collectors, and beer enthusiasts.
A Collector-First Beer Series
The Road Crew series will roll out quarterly, with each release spotlighting a different chapter of Motörhead’s visual and musical legacy. The format is designed with collectors in mind — each can becomes both a beverage and a piece of rock memorabilia.
“Motörhead has always stood for authenticity, power, and doing things loud,” said BevNomad CEO Steve Kwapil. “This album art-inspired beer series captures that same spirit, giving fans something they can crack open today and collect for years to come.”
It’s a fitting tribute to a band whose visual identity — particularly the iconic War-Pig mascot — is nearly as recognizable as its music.
First Releases: Ace of Spades and The World Is Yours
The first two cans in the series draw from two standout Motörhead albums:
- Release #1: Ace of Spades
- Release #2: The World Is Yours
Both are set to launch in March, kicking off with a special event at the legendary Rainbow Bar & Grill in West Hollywood — a venue closely tied to Motörhead history and frontman Lemmy Kilmister himself.
Motörhead manager Todd Singerman emphasized the importance of the visual component:
“This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive. Lemmy was always fiercely involved in the art behind the band, insisting that it carried the power of the music every step of the way, and being able to see such icons as the War-Pig literally in the hands of the band’s loyal fans is well worth raising a toast to.”
More Than Just a Beer
Each Road Crew release will also include a custom Spotify playlist, adding another collectible layer to the experience. These playlists will feature:
- Classic Motörhead tracks
- Covers by other artists paying tribute
- Podcasts exploring the band’s history
This multimedia approach transforms each release into a mini time capsule celebrating the band’s cultural impact.
A Series Built for Fans
BevNomad plans to continue releasing new collectible cans throughout 2026 and beyond, carefully selecting album artwork with historical relevance. With limited availability in select markets, the series is positioned to become a must-have for Motörhead fans and collectors alike.
Whether you’re drawn by the artwork, the music, or simply the novelty of a rock-and-roll-inspired brew, the Road Crew series brings a little Motörhead attitude to the craft beer world.
In true Motörhead fashion, it’s designed to be enjoyed loud — and collected forever.
