Grant with Jimmy Page and Robert Plant

On This Date, November 21st In 1995: Peter Grant, manager of The Yardbirds, Led Zeppelin and Bad Company, died of a heart attack. He was 60 years old. Grant was a total bad ass who has been described as “one of the shrewdest and most ruthless managers in rock history.” He is widely credited with improving pay and conditions for musicians in dealings with concert promoters.