When Pantone teamed up with Instagram to promote their 2016 Color of the Year (which, in that year, was actually two colors: Rose Quartz and Serenity), they chose muralist WERC (@W3RC) to represent NYC with this depiction of a man wearing an Armadillo as a Helmet, or something like that. Read the full story behind this mural, and the global ad campaign of which it was a part, This Link.
Photographed at the Southwest Corner of 10th Avenue and 50th Street in Hell’s Kitchen NYC.
One thought on “WERC Armadillo Mural in Hell’s Kitchen”
Wow that’s gorgeous. (Love this neighborhood too)