Photos By Gail

When Pantone teamed up with Instagram to promote their 2016 Color of the Year (which, in that year, was actually two colors: Rose Quartz and Serenity), they chose muralist WERC (@W3RC) to represent NYC with this depiction of a man wearing an Armadillo as a Helmet, or something like that. Read the full story behind this mural, and the global ad campaign of which it was a part, This Link.

Photographed at the Southwest Corner of 10th Avenue and 50th Street in Hell’s Kitchen NYC.