A website is a crucial component of a successful business. Not only is it something people expect to see (and if they don’t, they may not consider your business trustworthy enough to buy from), but it essentially acts as a storefront to advertise what your business can do. In some cases, it’s the store itself.
Therefore, it makes sense that you ensure your website is seen by as many people as possible and that when they visit, they stay and ideally make a purchasing decision in your favor. This is where content comes in. Good content on your site, usually in the form of a blog, for example, will help you rank higher in search engine results, ensuring that more people find you. It also keeps people on your site for longer, helps them trust you, and shows that you are an authority in what you do.
It’s clear that writing great content is vital, but how can you do it? Read on for some useful tips that will help you get started.
Use Headers and Sub-Headers
When you’re writing content, you might think of a variety of things. They could include everything from exactly what topic you’ll write about to updating your computer to a Windows 11 desktop to write it more comfortably. What you might not consider are headers and sub-headers, but they are actually very important and should be part of your plan.
Headers and sub-headers will ensure that your content is well-organized, making it easier to read and less confusing for any visitors who want information. A long chunk of text without any breaks (apart from paragraph breaks, perhaps) is off-putting, especially for people who are scanning for information. By using headers, you can break your content into smaller pieces that make it easier and quicker to read, drawing more visitors in.
If people are looking for information, most of the time, they’ll be in a hurry. They need to find what they are looking for and then go back to what they were doing, perhaps bookmarking your site to come back to later if they found it interesting.
Therefore, you need to be brief. Say what you need to say quickly and interestingly so that people enjoy reading what you write and get the most out of your content. Five hundred words of useful insight are much more beneficial than fifteen hundred words of rambling prose a lot of the time.
Make Use of Visuals
Just as we said it’s best to break your text up with headers and sub-headers, it’s also important to use visuals to do the same. Visuals can be images, videos, or graphs, for example, and by using them in the right places, you can keep people’s attention and make it easier for them to stay on your blog rather than clicking away.
Visuals also make it easier for you. It is much simple to show an idea visually than it is to write about it in most cases, so this will save you time and ensure the right message is put across.