Source: pexels.com
Social interaction is a key part of gaming culture, yet it’s been absent from online gambling games until the arrival of Aviator. We will discuss its impact in the article below.
Crash gaming is an entirely new casino genre that arrived on the scene in 2019. The first title that invented the genre was Aviator. Created by Spribe Studios, it’s a simple concept that’s a lot of fun to play. However, its social features have been one of the key drivers of its success, and it’s sure to change the online casino scene.
What is Aviator?
When you are a player in Aviator, your goal is to bet on the correct path of an aircraft. You place a bet, and the longer you stay in the game, the further the craft goes. The longer it flies, the more multipliers are added to increase your total. However, if you don’t cash out in time, the aircraft crashes to the ground, and you lose the bet. Essentially, hold your nerves, and you may be in for a big win, or you could lose it all.
There are plenty of spin-offs and copycat titles. Some add new features, while are Aviator in everything but name. There are a few reasons the genre has become so popular. The first is because the game is very easy to get the hang of. You can play Aviator immediately without having to work out probability, strategy, or complex rule sets. As the path is determined by a random number generator, unlike most games, it is totally down to chance.
The Social Aspect of Aviator
Another factor that makes Aviator so popular is the social factor. It is this that sets it apart from any other game in a casino. When you play slots, you play alone. If you play a table game, you are either playing against other players or the dealer. All of these are quite isolated pursuits.
When it comes to Aviator, everyone is betting on the same event. As you start the game, you are entered into a lobby. You can interact and chat with others or look at the highest-scoring leaderboards. This creates a sense of anticipation and shared experience. It is this that is one of Aviators biggest strengths and why it has attracted so many players and loyal fans in its short tenure.
This has also been a key factor in attracting the forgotten demographic of online gambling: the millenial and Gen Z generation. It is estimated around a third of online casino gamers are between 35 and 44, and with the aging population being the key users of the format, it pays to attract these younger customers. This is a demographic that wants quick gratification and entertainment, which Aviator taps into.
Spribe themselves have said that social features are a big part of their games. Since they released it, they have integrated live chat functions. They have allowed players to talk about their games and what they plan to do, even constructing strategies.
Crucially, they have introduced a group bets feature. This allows teams of friends to place their money in a pot and make a wager, earning what are known as “community wins.” The opening lobby allows players to see which of their acquaintances are making bets, and then in one click they can join in with them. Each player gets a total of the funds based on the amount they put in.
This has two great outcomes. Firstly, groups have to discuss when they will actually cash out, a crucial decision in Aviator. Secondly, when a win occurs, they all get a collective euphoria from the win, unheard of in other casino games.
Why Do Social Elements Work So Well?
Social elements are known to work in gaming, and there are hundreds of examples in more traditional console and PC gaming. However, this has taken a long time to reach the realms of iGaming development. This may have been down to regulatory concerns, or studios may not have been willing to take the financial risk on a game of this type.
As has been seen with Aviator, social elements increase player retention.. There are a few reasons for this. Firstly, humans are social creatures. In some cases, they may not want to let other people down. Added to this is a big fear of missing out. Imagine a group of friends scooped a huge Aviator win, and you were not there to share it.
Social features are also a way in which developers can add more content. With a game like Aviator, the concept does not really allow for more changes. If features are added to the base game, the more it deviates from its core audience. Thus, adding social features like leaderboards is a great way to create additional content without messing with the game itself.
The success of Aviator is sure to lead to more casino games that have integrated social features. The consumer desire is there, for it is evident not just in Aviator but in the live casino scene. This is undoubtedly going to change the face of online casinos in the next ten years, making it a great time to be a player of these titles.