What the Hell is Up with American Apparel and Their $6 Scrunchies?

scrunchies
Cheap Scrunchies Rule, OK

I realize that wearing a scrunchie in the hair is verboten in accepted fashion circles. But fuck that: I have very long hair that needs to be tied up on my daily commute through the PATH train wind tunnels, or if I am in any kind of breeze at all, otherwise I’ve got my hair flying all over the place and sticking to my lipstick and all kinds of unacceptableness. So the scrunchie is pretty much a part of my daily accessorizing ritual, as it keeps the hair tied back neatly while adding a little splash of color to whatever outfit I am wearing. Generally, I like to get my supply of scrunchies at NYC’s many summer weekend street fairs, where they can be purchased in colors and fabrics too numerous to mention, for about $1 to $2 each, or occasionally something like 10 scrunchies for $8 – what a bargain! But the scrunchie only lasts so long before it’s all stretched out and needs to be tossed, so I was pretty excited when I found out that American Apparel now sells nylon tricot scrunchies online, in so many rad fluorescent colors it would make your eyes bleed. My excitement quickly turned to horror, however, when I saw that they are trying to sell what is basically a few inches of fabric sewn around an elastic band for the outrageous price of $6 per scrunchie, plus shipping! WTF? Did anyone tell these guys that we are in a RECESSION? The price comes down to $10.00 for package of two scrunchies if you are willing settle for a color selection restricted to black and white only. Ghetto! Scrunchie Fail, American Apparel. Scrunchie Fail!

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