As someone who has literally grown up hearing Carlos Santana’s music since I was a small child, it is exciting to see him continually harvesting personal and financial success through diversification into projects that transcend the scope of music. Carlos’s latest endeavor is a partnership with the respected Tequila brand, Casa Noble, a company on whose board he now sits as a part owner.
Regarding the partnership, Carlos explained that he and the company share many core values. “Passion, dedication and integrity is what attached me to Casa Noble Tequila,” he said, adding, “I feel at home.” Santana also revealed that Casa Noble and his family have the same origins; with roots dating to the 1700s in Jalisco, Mexico. “When I visited the distillery,” said Santana, “I immediately felt spiritually connected to the [CEO, Jose] Hermosillo family and Casa Noble. Together we celebrate the gift of life and all of the blessings that come with it. Together we can all make a difference in the world.”
Last evening, Casa Noble and CEO Jose “Pepe” Hermosillo held a private tasting event at midtown’s Core Club to formally introduce Carlos’s alignment with and contribution to the brand, and to taste some delicious, triple distilled Tequila.
Three varieties were featured at the Core Club reception: Crystal (the Casa Noble version of the clear Silver or Blanco tequila variety), Reposada and Anejo. I must say that the deep amber Anejo variety scored as a favorite with the guests, owing to its butterscotch, vanilla and chocolate notes and an almost brandy-like essence. In a word: Smooth!
All Casa Noble Tequilas come in beautiful, hand-blown glass decanters and are certainly Tequilas that anyone would be proud to serve or give as gifts to your finest friends and guests.
Read more about the Casa Noble brand and its partnership with Carlos Santana at This Link.