If you’re intrigued by the concept of IKEA and Urban Outfitters collaborating with the snarky minds behind The Onion and TrustoCorp, then DISown – Not For Everyone is a new pop up art installation that you might want to check out. DISown – Not For Everyone is an art exhibition posing as a retail store, but the fact that the display racks of hipster work out clothes and attractively arranged shelves featuring designer household objects (Think: Jonathan Adler) looks and feels so familiar that the “joke” (if you even want to call it that) is not necessarily obvious.
That’s likely why they have a huge printed disclaimer displayed at the entrance to the store, in case someone gets offended. Because, though we did get a kick out of last Thursday’s opening reception, like it says, it’s “Not for Everyone.”
Curated by Agatha Wara and DIS Magazine, the exhibition features products / artworks by over 30 contemporary artists and designers, from Ryan Trecartin to Lizzie Fitch, Jon Rafman, Bjarne Melgaard, Amalia Ulman, Hood By Air (HBA) and Telfar. Prices of the times vary from between $50 to $500 — a comment on the new status of the art object. The idea of Consumer Products by Contemporary Artists is not new, but Dis takes the concept into an entirely fresh realm.
Here are a few of our favorite DISown products!
Emma Dakimakura By Jon Rafman: Assorted Emma Watson Body Pillows sell for $400 Each. Now you know what to get for the Harry Potter fan who has everything!
Gay Wedding Ring (gold wedding band embedded in the sole of a sculpted foot) by Simon Fukiwara: $3,500.
Hood By Air (HBA) Salad Bowl
Hot Mic Tie Clip By Francis Carlow: $350.
Whistleblower Beanie/Flower Pot By Jogging: $60 Each. Artist’s Statement: “This series of beanies continues from a photo shoot…where we were able to sneak the names of famous digital whistleblowers into the scene. We are creating an opportunity for people to endorse important countercultural figures, while also pointing to the commercialization of that radical image as a headwear ornament.”
Waterfall Toilet Paper Roll By Nick DeMarco: $150.
Korakrit Arunanondchai Sweatshirt and Sweatpants By Bangkok Boys: $300. Artist’s Statement: “Feel the look of denim on fire with the comfortable, fun, and easy-to-wear BANGKOKBOYS sweatshirt and sweatpants. They’re an easy solution for the problem of not being able to wash and wear clothes that are actually on fire.”
Bungee Gown By DIS (comes with additional colorful Bungee Cord Straps!): $800
Mobile Trashcan and Planter By Lizzie Fitch: $200 each.
And my absolute favorite:
Sneaker Pumps (Artist Unknown).
Surely one of the most appealing and fun aspects of DISown – Not For Everyone is its nearly unmatched ability to inspire limitless discourse of all manner among those attending the exhibit. Even the evening’s hired bartender asked me of I could explain to him “What all this [was] about?” After I gave him the Readers Digest Condensed explanation, that “It’s an art exhibit posing as a retail store,” he sincerely thanked me, adding of his employer, “They just send us to the job. They don’t tell us anything.”
DISown – Not For Everyone at Red Bull Studios, Located at 220 West 18th Street (Between 7th and 8th Avenues) in Chelsea, will be on exhibit until April 6th, 2014. Public viewing hours are restricted to Saturdays and Sundays -12:00 PM – 8:00 PM, with live discussions and performances every weekend. A list of weekly events can be found at This Link.