I can’t believe it’s been five whole years since UK Rock Duo Band Of Skulls made an appearance in this space; and yet, it is so. Needless to say, they’re back with a vengeance with this week’s video clip for “We’re Alive.” While this anthemic song ushers in a poppier sound for Band of Skulls, the heavy baselines, rich vocals and hooks galore haven’t gone anywhere. Shot entirely in tones of red and black, the video not only looks great, it also has an intriguing message.
As the band — comprised of Russell Marsden (guitar, vocals) and Emma Richardson (bass, vocals) — explains, the video is the second installment of a trilogy that began with “Cool Your Battles” (released in February), “using the same central characters who are losing themselves to the music. The song is life affirming, cutting through the mundaneness of modern life to proclaim ‘We’re Alive.’” Director Nate Camponi adds that he “wanted the video for ‘We’re Alive’ to be a vision of a surreal cult, built from this crazy cross section of characters, all dancing in sync. Where did these characters end up after they raved together at the end of ‘Cool Your Battles’? Well, they ended up getting seduced into following this strange Guru character, who hypnotizes them with a bizarre dance. Ultimately, it’s a tongue-in-cheek study of power and brainwashing, and how we’ve seen countless historical figures stand up and assume total control. It’s a deep concept but hopefully it’s still lighthearted enough to get your foot tapping.” Mission accomplished!
“We’re Alive” appears on the band’s fifth album, Love Is All You Love (produced by Richard X), which is set for release April 12th, 2019 via So Recordings. Enjoy!