When it comes to running a business these days, there’s no negotiation when it comes to having a website. You need to have an online presence for your business, and if you don’t, then you’re missing out on a massive potential audience. If you’re starting up a business and need a website, or your existing website is proving very ineffective, having someone help design a website is the right solution. With this, it may be worth considering some of the trends that have recently proven to be very successful. Read on to help improve your website and ensure your business reaches its full potential.

Consider What Your Business Does

Before you have a look at the below trends, you should think about what it is that your business does and whether this trend is going to help or hinder it. For instance, if you run an online gambling site that offers different online pokies, then you shouldn’t opt for a trend which is text-heavy. Instead, you’re going to want to use a trend where you simply show everything that your site has to offer. This is better achieved with thumbnails and a brief description with more information to offer if people click to read more. The below trends are great, but you need to keep your business at the forefront of your mind when you’re choosing the one you’ll go with.

Memphis Design

Memphis design was originally an aesthetic that defined the 80s and it’s considered quite a gaudy style. It combines a pairing of chaotic patterns and shapes, which helps brands to stand out, and it’s eye-catching for consumers who are visiting your website for the first time. If you aren’t a fan of minimalism, then the Memphis design could certainly be for you. The whole style can come together and make a site which is simultaneously approachable and adventurous.

Typographic Hero Image

If you are going to be using this in the design of your website then you need to make sure that your hero text is making a statement that visitors will be interested in and that will make people want to continue looking at your site. Many people like to open their website up with text as it’s an easy way to define the tone of your website without having to think too much about the overall design. This can be beneficial to businesses as they completely remove images and let the message carry the weight of making the first impression.

Visible Borders

A lot of web designers enjoy creating something with a sense of magic to it (and if not magic, illusion) to the point that content is neatly arranged by an invisible hand. Of course, that’s not the case, as a strict grid is holding everything together. It’s becoming much more popular for web designers to show the borders which reveal the foundations of a site. This approach is aesthetically pleasing and appeals to several different consumer types.

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