Freddie For A Day & Rovio Announce Unique Partnership
Legendary Queen Frontman Freddie Mercury To Become an Angry Bird To Celebrate Freddie For A Day
Freddie For A Day and Rovio Entertainment are proud to announce a unique and innovative partnership that sees the most iconic Rock’n’Roll frontman of all time, Freddie Mercury, become an honorary member of the Angry Birds family. On Monday, September 3rd, to start the week in which Freddie Mercury’s memory is celebrated with Freddie For A Day on his birthday, September 5th, the creators of Angry Birds are releasing an all-new animation of Freddie the Angry Bird riding his bicycle to the famous Queen track “Bicycle Race.” The video will be made available on Rovio’s YouTube channelSeptember 3rd at 5:00 AM Pacific / 8:00 AM Eastern.
Monday will also see a special Freddie For A Day fundraising evening hosted by Queen members Brian May and Roger Taylor at which, for the second year, friends and celebrities will gather in London at The Savoy in Freddie’s honor, to remember him and raise funds for the Mercury Phoenix Trust – Fighting Aids Worldwide.
To raise additional awareness for the Mercury Phoenix Trust, Angry Birds in partnership with Bravado will be releasing a limited-edition Freddie Mercury Angry Bird T-shirt which will be made available from the Angry Birds and Bravadowebstores. A portion of the proceeds will be donated to the Mercury Phoenix Trust. T-shirt numbers are limited so don’t miss your chance to be part of Freddie Mercury history!
On September 5, 2011, late Queen vocalist Freddie Mercury would have celebrated his 65th Birthday. In remembrance of his life, UK-based Global AIDS charity, the Mercury Phoenix Trust is sponsoring the annual charity event, Freddie For a Day. Created by Liz Swanton, Freddie For a Day encourages participants to dress up like Freddie Mercury for a full day and collect sponsorships from friends and co-workers, whose donations then go to support the AIDS education and prevention efforts of the Mercury Phoenix Trust. This HIV AIDS charitable organization was founded in Freddie’s memory after his passing almost 20 years ago. Having spent the majority of my High School years dressed like Freddie, I can say that this event sounds like a lot of fun, and a great way to remember Freddie’s specialness while raising money for a good cause. Plus, who wouldn’t want to rock that moustache?
Find out more about Freddie for Day a Day (FFAD) and how you can participate by visiting This Link!