Video Clip of The Week: Melted Toys, “Always”



I propose that there are two ways that one might feel about San Francisco quartet Melted Toys’ animated music video for “Always.” Either you could be compelled to not think too hard about it, because the song is fucking amazing and the visuals are wildly hypnotic and pleasing in a “unquiet dream” sort of way, or you are going to be obsessed with figuring this shit out, because it is impossible to understand the lyrics being sung and what the hell is going on in this video anyway? If you watch a lot of programming on Adult Swim, you will know what I mean.

Directed by Anibal Bley from Santiago, Chile, “Always” depicts the adventures of an anthropomorphic, burning apparition driving a red car across a colorful, psychedelic landscape all presented in a palette of reds, pinks and oranges. I love the little burning guy (so cute!) and although it seems that by the video’s end he might have been up to some “very extreme nastiness” (to quote dialogue from A Clockwork Orange), I don’t feel bad about it. I just want to play the video again and again. Also, the band’s music has been described as “plaintive pop with psychedelic electronica.” To me, it sounds like the kind of music I want to hear more of but never, ever do.

Anyway, Video Clip of The Year!

Melted Toys released their self-titled debut album on July 15th, 2014 via Underwater Peoples, with a Vinyl Release due some time in August 2014. Enjoy!

Melted Toys Cover Art

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