Video Clip of The Week: Cold Showers, “Plant Life”

I’m going to say it: Everything Old is New Again! If Southern California-based band Cold Showers‘ primitive CGI video for their distinctively 80s New Wave Dance track, “Plant Life” doesn’t make you jones for the early days of MTV, absolutely nothing will. Maybe you weren’t even born when Dire Straights‘ then-groundbreaking video for their hit, “Money For Nothing” encapsulated an entire generation’s feeling of ennui (look it up), but I remember it like it was yesterday — and it was thirty fucking years ago. Wow. Nostalgia can be so bittersweet.

But I digress. visually, “Plant Life” is the modern-day companion to “Money for Nothing” with a not-unwelcome aural nod to The Human League, One-Hit Wonders Animotion, and decidedly gloomier synth-drenched bands of that era, such as Killing Joke, that you had to perhaps be a bit more into the underground to know about.

The “Plant Life” video thrills me in a way that only animation that looks like it came from a 8-bit Nintendo game cartridge can thrill a Luddite. The unfortunate protagonist of the clip spends most of his time running between the floors of his split-level luxury loft in a futile effort to keep the plants sufficiently watered; a ritual that quickly becomes a waking nightmare. Believe me, I can relate. I take care of maybe a dozen plants in my office, and if I go away on vacation for a week, they are dead when I come back. It is so frustrating. The fact that the “Watering of the Plants” motif is a blatantly obvious metaphor for keeping a romantic relationship alive is beside the point. The feeling of existential dread is what matters.

In the end you just want to burn it all down, right? Pay close attention to that Red Gas Can. It will be important in the final act.

“Plant Life” is the first single from Cold Showers‘ upcoming album, Matter of Choice, due out on Dais Records on August 28th, 2015. Enjoy!

Cold Showers Matter of Choice COVER ART
Matter of Choice Cover Art!

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