When I was a little girl creating fun adventures for my Barbie dolls, her career choices probably included Fashion Model, Lifeguard, Stewardess, Ken’s Girlfriend, and that’s about it. Now of course, Barbie can be whatever the fuck she wants to be, even a Robotics Engineer. Yes, I just typed that. Here’s what Mattel’s website has to say about 2018’s Career of The Year Barbie:
Dream big with the Barbie® Robotics Engineer doll! This Barbie® Career of the Year doll comes with a laptop and robot figure to play out all kinds of cool stories. Kids can explore exciting opportunities in the high-tech world and code their own futures!
- Great gadgets include a purple laptop that shows a screenshot of her robotics project — and a silvery robot with arms that move at the shoulder.
- Barbie® has partnered with Tynker, a game-based platform that teaches kids how to code and inspires them to explore STEM ( which stands for science, technology, engineering and math,) opportunities!
- Her versatile workday outfit is designed for success with a trendy graphic t-shirt and denim jacket, accessorized with protective goggles.
I love how they specifically say ‘kids” and not “girls” in order to be gender inclusive. And hey, if this fashion-challenged, nerd Barbie (this one has deep-purple hair, excellent) encourages kids to learn to code, I’m all for it.
Photographed as Part of the Exhibit Countryside: The Future Exhibit at the Guggenheim Museum in NYC.