If you have a business or a brand and are new to the world of social media marketing then you have come to the right place because the following blog post will offer a few helpful tips on how you can market your business on TikTok. TikTok currently has 1 billion monthly active users and this number continues to rapidly grow. With so many users on this platform, your business must start investing in ways to reach this massive audience ASAP. If you are unsure about where to begin or what kind of content works best for attracting TikTok followers then keep reading for a few tips that might help you.
The first tip is to use TikTok ads. These are paid ads that you can use to target a desired amount of people. TikTok offers 3 different types of ads which include:
- In-feed native ads: These are considered traditional ads on TikTok and it allows you to include website links as well as an “order now” button onto the ad. These ads are skippable and you can use them in a variety of ways.
- Hashtag challenge ads: With these ads, the user gets presented with a banner ad that directs the user to a page of rules and instructions about the challenge featured in the ad. This type of ad is great for targeting a specific audience.
- Brand takeover ads: These ads are a combination of images, GIFs, video clips, and links that direct the user to a hashtag challenge or a landing page.
The cost of running a TikTok ad starts at $10 per 1000 views with some ads also requiring a minimum spend of $500 per campaign. It might be a bit on the pricey side however, TikTok has a massive audience base that you can target and the app has great user engagement.
Work with Influencers and Other Users
Another great option is influencer marketing. There are an estimated 3.1 million influencers on TikTok who all have massive and loyal follower counts. By collaborating with influencers, your brand or business gets exposure and this boosts brand awareness. You are also able to effectively gain customers and grow your audience through influencer marketing which will help you build your community. Simply choose an influencer that aligns with the values of your business or brand and then reach out to them through a private message or email and introduces your brand and offer a fee in exchange for promoting your business. Another option is to work with other TikTok users. This enables you to access their followers who could potentially become your followers. Overall, collaborating is a great way to expand your reach.
Use Hashtags and Post Often
Another great free marketing tip is the use of hashtags whenever you post. When you attach relevant hashtags to your posts, you can boost the visibility of your post and profile so that you reach a wider audience. Through specific hashtags, you can also target a certain audience and expand your reach. You should aim to use trending hashtags or popular hashtags that will get your posts noticed. Another important tip is consistency. Consistency is one of the most important strategies you can adopt and you should know the best times to post, with a minimum of 3 videos a day. Posting often boosts your visibility and increases your odds of trending or showing up often on the For You Page.
Jump on Trends
TikTok is famous for its trends and challenges. Trends are constantly changing and are a great way to reach a massive audience. When you partake in a popular trend, you increase your chances of reaching a wide audience and generating a large number of views and engagement. TikTok makes it a point to make trending videos more visible so you should take advantage of this and use it as part of your marketing strategy.
If you are a business owner or if you have a brand, you should be on TikTok. The platform is growing, and it’s one of the easiest platforms to grow your brand on.