Do you feel confident when making marketing decisions? If not, it’s probably because you don’t have enough data to back up your decisions. Marketing analytics software can help you capture better data and make better decisions.
If you’ve never used marketing analytics software, using it for the first time can be a little intimidating. Luckily, there are a few tips that can help you make sense of your marketing data. In this article , you’ll find a list of three tips for using marketing analytics software. Read on to learn more about how to get the most out of your marketing software.
Set up Integrations for Your Marketing Data Sources
Most marketing analytics software tools have integrations with other marketing platforms. You can use these integrations to pull in data from other marketing data sources.
You should be pulling in data from tools like Google Analytics, Google Ads, Facebook, and other sources. It might also be smart to pull in SEO data from Google Search Console. Check out this article to read more about SEO services. Your marketing data analytics tool is only as useful as the data you’re gathering. The more data you gather from various marketing tools, the easier it will be to see how well your marketing is working.
Tie Marketing Metrics to Revenue
When you’re using software for marketing analytics, it’s easy to get lost looking at zones of different marketing metrics. It’s important to identify the metrics that matter.
For most businesses, the metrics that matter are the metrics that relate to leads and sales. What is marketing analytics if not a way to see how your marketing efforts are driving revenue? Metrics like clicks impressions are great, but you should always try to tie these metrics to leads and sales. How many clicks does it take for you to get a lead? How much traffic do you need to get to result in 10 conversions? Answering these questions will help you tie your digital marketing analytics to actual revenue.
Double-Check Your Data Against Other Sources
If you’re going to use software for marketing analytics to make decisions, you have to be sure that your data is accurate. That’s why it’s a good idea to compare the data in your analytics dashboard to data from other marketing software tools. You can compare your marketing analytics data to data from Google Ads and Google Analytics. Confirming that your data is correct will help you make decisions with confidence.
Reviewing the Best Tips for Using Marketing Analytics Software
The tips and tricks in this article should help you get the most out of your marketing analytics software. Remember to figure out which metrics are tied to revenue, double check your data and integrate the analytics tool with other data sources. If you’re interested in learning more about how to use marketing analytics tools, be sure to check out other articles posted on this website.
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