Photo By Gail

OK, I know:  it’s actually Camden Hells Lager, not Hells Lager, which is a bit different and not as funny — especially since the cans are bright red. If only the label had a little devil on it, that would rule.

This lager is brewed by Camden Town Brewery in London, UK, and here’s what they have to say about it:

What the Hells? Thanks for asking.

Hells is the lovechild of our two favourite German beer styles – Helles and Pilsner. Classic, crisp and refreshing. It’s the beer we always wanted to drink and the reason we started our brewery. We hope you agree.

STYLE: Lager
ABV: 4.6%
HOPS: Perle, Hallertauer Tradition
MALT: Pilsner

Suitable for veggies + vegans.

Suitable for Vegans, oh thank god.

Photographed in London.