Eye On Design: Deluxe Radio Circa 1946 By Cyarts Plastics

deluxe radio by charles csuri photo by gail worley
Photo By Gail

The Deluxe Radio (1946 ) — also known as the B Radio and manufactured by Cyarts Plastics  — is an interesting piece of post-war American design. Like many companies at the time, Cyarts  shifted from war-related production to consumer goods in the aftermath of World War II. During this time, many consumer electronics were designed by teams, and the contribution of individual designers was sometimes not well-documented. However, Charles (Chuck) Csuri  is a strong candidate for having had a hand in the design, with others at the company also contributing to the final product.Csuri, who later became known as a pioneer in computer graphics and digital art, worked in industrial design during the mid-1940s. His work for Cyarts Plastics included creating consumer products like radios, where he applied his keen sense of modern design aesthetics.

Key Features and Design:

  • Material: The radio’s casing was made from Bakelite, an early plastic that was popular for making durable and moldable consumer products. This was part of a broader trend in the 1940s of using plastics in household items.
  • Design: The radio features a streamlined, modern design that was reflective of the era’s interest in futuristic and sleek aesthetics. The design was likely influenced by Art Deco and mid-century modern styles, which favored clean lines and minimal ornamentation.
  • Color: The Bakelite casing often came in a variety of colors, with red, blue, and yellow being common choices. Some models might have had a “swirled” pattern, which was a result of the Bakelite molding process.
  • Functionality: As a typical AM radio of the time, it has basic tuning dials and volume controls, with a built-in speaker. The radio was designed for home use, providing families with news, music, and entertainment during the late 1940s.
  • Branding: “Deluxe” would have been a marketing term to suggest a higher-end product, although radios like this were generally affordable for the average American household.

Radios from this era were relatively simple in terms of technology, focusing more on durable construction and appealing design rather than advanced features. The Deluxe Radio is a great example of post-war American design and the era’s burgeoning consumer culture, blending practical function with a nod to the sleek, modern aesthetics of the time.

Photographed in the Cooper Hewitt Design Museum in Manhattan.

What Do You Think?