All Photos By Gail

During the recent  annual Summer Fancy Food Show at the Javits Center, I wandered into a flavorful little corner of K-Food heaven — specifically the booth for Korean food giant Ottogi. Among their many delicious offerings, one particular product stood out: Jin Ramen, a line of instant noodles that’s already beloved in Korea and quickly winning over taste buds worldwide. But what makes Jin Ramen even more irresistible—besides the rich, savory broth and satisfying chewy noodles — is its royal ambassador: Jin of K Pop Boy Band,  BTS.


I Dream Of Jin

Yes, you read that right. Kim Seokjin, worldwide handsome himself, is the official face of Jin Ramen. It’s a match so perfect, you’d think it was destiny. Jin (the singer) reportedly expressed interest in endorsing Jin (the ramen) all the way back in 2016, and Ottogi finally made it official with a full-blown global campaign that includes special edition packaging featuring Jin’s image —a nd, of course, a promotional video that fans are eating up faster than a bowl of spicy noodles.

The Jin Ramen line includes both mild and spicy versions, so whether you’re here for the heat or prefer a gentler slurp, there’s a version with Jin’s seal of approval just for you. And let’s be honest: if you’re a BTS fan, this is probably the closest you’ll ever come to sharing a meal with Jin — unless he swings by your house with a six-pack of noodles and a karaoke mic (one can dream).

Ottogi Booth at SFFS

This collab is more than just a clever marketing move. It’s a full-circle moment that blends pop culture with pantry staples, turning your next noodle break into a mini fan experience. The packaging itself is a collectible, featuring Jin’s smiling face — so maybe grab two: one to eat, and one to admire.

Keep an eye out for Ottogi’s Jin Ramen on your local Asian market shelves, or score some online before they sell out!