Giving Blood is Fun!
They may be cute, but they thirst for blood. These official mascot characters are tasked with recruiting blood donors in Japan. The blood donation mascot of Iwate prefecture is Kokoron-chan , whose name is derived from the word “kokoro” (heart). She was designed to evoke an image of peace, warm-heartedness and blood.
Have you seen the Tru•Blood marketing campaign yet? The poster above has adorned the side of a bus shelter on Avenue A and 14th Street for about the past month. I was so convinced that this was a real advertisement (I mean, I do live in the East Village, and I actually know a couple of, shall we say, eccentrics who claim to be “Vampires”) that I’ve been asking everyone if they’ve seen this drink in stores.
Continue reading Real Blood Is For Suckers