Pink Thing of The Day: Japanese Blood Mascot!


Giving Blood is Fun!

They may be cute, but they thirst for blood. These official mascot characters are tasked with recruiting blood donors in Japan. The blood donation mascot of Iwate prefecture is Kokoron-chan, whose name is derived from the word “kokoro” (heart). She was designed to evoke an image of peace, warm-heartedness and blood.

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