With single-use plastics on the way out, one consumer item that will be most-impacted by the need for alternative packaging is something we use every day: Water. Most everyone carries their own portable water bottle when they’re on-the-go these days, but when you’re away from a source for refilling that bottle, the need to buy ‘bottled’ water remains. It’s exciting to see how manufacturers will meet the demand for sustainable consumer packaging going forward, and one company that’s definitely blazing the trail is JUST Water, a product that I was introduced to at the recent BDNY Hospitality Industry show at Javits Center.
JUST was created by a group of environmentally-conscious individuals who came together to drive social and environmental impact through a business that rethinks how we source, deliver and consume the items we hold in our hands every day. The company’s business model combines for-profit energy and non-profit motives with the goal of affordably offering products with impact. JUST was created to be Better for Everyone®.
From the beginning, JUST Water comes a from a renewable source: the Glens Falls watershed in Upstate New York, which is a sustainable source of spring water. They pay the community six times the going rate for its water. By placing a greater value on an abundant natural resource which has been historically undervalued, JUST Water provides a new income source for the city, which is expected to reach $1 million over the next 3 – 5 years. This income helps maintain the infrastructure and funds repairs to the aging water pipes, benefitting everybody.
Moving on to the innovative packaging, which is made of paper with a plant-based-plastic cap, 82% of every JUST Water carton is plant-derived. The result: a 74% reduction in carbon emissions compared to a standard plastic water bottle.
JUST Water delivers refreshing, delicious spring water in a guilt-free package, and for those who prefer a light fruit taste in their water, it also comes in four organic, fruit-infused flavors: Cherry, Orange, Lemon, and Lime. Find out more about JUST Water, and get a discount towards your purchase, at Just Water Dot Com.