All Photos By Gail

What initially looks like a wheat paste ad for Wear a Mask perfume is actually a street art project from real-life perfume company D.S. & Durga. But is it really just an ad, or is it an artsy public service announcement? The burning question being: Is Wear a Mask eau de parfum a thing that exists? I can’t get a straight answer on that.

Spotted outside a boarded-up tapas restaurant, the ad copy describes the scent as embodying:

Notes of 70% reduction in transmission, peace lily, and caring about other people.

Popular D.S. & Durga scents include Burning Barbershop and Mississippi Medicine, so this could be real, but it almost doesn’t matter, because the message is clear. The brand has a brick-and-mortar store located in Greenwich Village, Manhattan (currently closed due to the pandemic), but their perfumes and other body products are also sold online, and through high-end retailers such as Nordstrom.