What initially looks like a wheat paste ad for Wear a Mask perfume is actually a street art project from real-life perfume company D.S. & Durga. But is it really just an ad, or is it an artsy public service announcement? The burning question being: Is Wear a Mask eau de parfum a thing that exists? I can’t get a straight answer on that.
Spotted outside a boarded-up tapas restaurant, the ad copy describes the scent as embodying:
Notes of 70% reduction in transmission, peace lily, and caring about other people.
Popular D.S. & Durga scents include Burning Barbershop and Mississippi Medicine, so this could be real, but it almost doesn’t matter, because the message is clear. The brand has a brick-and-mortar store located in Greenwich Village, Manhattan (currently closed due to the pandemic), but their perfumes and other body products are also sold online, and through high-end retailers such as Nordstrom.
Just as ABC did for a TV Show Reboot that is, thankfully, no longer on the air, Playstation has launched an immersive ad campaign for the upcoming Marvel’s Spider-Man Game in the Subway Cars that run on the S Shuttle line along 42nd Street between Times Square and Grand Central Station.
Okay, this is insane right? Insanely Clever, granted, but, well just insane otherwise. Some creative Ad Exec deserves an award for coming up with this image of a Raid Roach Bait Trap shaped like an Ice Cream Truck with the sign “Sweet Death” hovering over it. That is so awesome. If only the traps were actually shaped like little Ice Cream Trucks. And now I have that Misfits song in my head. You know the one I’m thinking of…
This very colorful mural by renowned street artist turned fine artist Kenny Scharf adorns one side of a building located near the corner of Lafayette and Prince Street in SOHO. The 50-foot high abstract painting is part of the Taking Back the Streets campaign from WAT-AAH bottled water to promote the popularity of drinking water among children and teens. Find out more about the campaign at This Link.