Photos By Gail

The Coca-Cola Cooler Radio (1948–49) is a unique and highly collectible piece of vintage memorabilia that combines two symbols of mid-20th-century Americana: the iconic Coca-Cola cooler and the household radio. Here’s an overview of what makes this item so cool!

Design and Features

The Coca-Cola Cooler Radio was designed to resemble a miniature version of the classic Coca-Cola ice chest, complete with the iconic red color, embossed “Drink Coca-Cola” script, and silver-tone trim.

The front of the “cooler” houses the radio controls, including a tuner and volume knobs, while the speaker grille is located on the side of the cooler body.

This radio is made of Bakelite, which was a common material for consumer electronics of the era. Compact and portable, the radio was designed to sit on a countertop or shelf, making it a practical and attractive item for Coca-Cola enthusiasts and households alike.

Cultural Significance

The Coca-Cola Cooler Radio was likely part of a promotional campaign to reinforce brand loyalty and capitalize on the popularity of Coca-Cola as a household name. It embodies the Mid-Century Style design trend and consumer marketing techniques of the 1940s, where combining form and function in a visually appealing way was key to attracting buyers.

Collectibility

Authentic Coca-Cola Cooler Radios are considered rare, especially in good working condition, as they were produced in limited numbers and often used extensively. Depending on the condition, completeness (original knobs, working radio, unbroken casing), and provenance, these radios can fetch several hundred to thousands of dollars at auctions or among collectors.

Due to their popularity among collectors, reproductions have been made over the years. Authentic models often have distinct manufacturing details or markings to differentiate them.

Manufacturers

It’s believed that the radios were produced by established radio manufacturers who partnered with Coca-Cola to create this branded product. Some collectors have noted ties to brands like Emerson or General Electric, though the exact partnerships vary depending on the model and production year.

Photographed as Part of the Exhibit Art of the Airwaves: Novelty Radios from the 1930s – 1970s, on view through April 19, 2025 at the Hilbert Museum in Orange, California.