One of the great finds of the Summer Fancy Food Show at Javits Center this past July was Holy Crap Breakfast Cereal. When we asked the lady manning the booth why it is called Holy Crap, she replied, “Because it is very high in fiber!” “Ohhhh…” we replied in unison. Find out more about this Real Product at Holy Crap Dot Com!
The Summer Fancy Food Show – which is sponsored by the Specialty Food Association – takes over NYC’s Jacob Javits Convention Center for three days each July, and it is the most fun thing imaginable for people who like food. This year’s event took place from Sunday June 29th through Tuesday July 1st, and while you really do need three days to “do” the show, I had to cram my visit into just one day (Sunday). My foodie friend and fellow writer Anne and I blazed a trail across three floors and two entire wings of Javits, coming away with very full tummies, even fuller bags of food swag and samples, and a ton of (mostly) hilarious photos, some of which I will share here. Enjoy!
Gummi Candy Bandaids – taste like fruit!
Whoop Ass Hot Sauce Bottles that look like little Cowboys.
Hotter than Hot. In other words, Very Hot.
Amoretti Martini Mixes
Now, this is a great product! Just add alcohol!
To demonstrate how delicious this butter is, they fried bits of cheese in it.
Cheese Fried in Butter: Yes, Delicious.
I wish had had made a note of the exhibitor in the booth where I took the picture above, because he was a complete dick to me. Dick.
Pink Hot Chocolate
Black Heart Licorice
I wonder if Bethenny Frankel is their spokesperson?
It’s a Birthday Party in a Bon Bon!
Giant Easter Candy Display from Sweet Works Chocolates!
Just Mayo: a mayonnaise product from Hampton Creek made with plant emulsifiers instead of eggs. Just Delicious!
Takeya Iced Tea’s Gets Super Arty.
Mr. Cucumber Head for Rick’s Pick K.O. Pickles!
Whirley Pop Popcorn Popper!
Sexy Pop Popcorn for use with the Whirley Popper!
Counting Sheep Coffee: Relaxing Coffee with Valerian Root. This product was a big hit at the show!
Red Velvet Cake Flavored Milk Chocolate.
Pulque Can Mariachis!
Image not Photoshopped
One of the great finds of the day was Holy Crap Breakfast Cereal. Anne and I asked the lady in the booth why it is called Holy Crap, and she replied, “Because it is very high in fiber!” “Ohhhh…” we replied in unison.
Icee Cherry Cake Bite Petit Four.
These little statuettes are Sofi Awards – “Sofi” standing for Specialty Outstanding Food Innovation – which are awarded to outstanding specialty foods and beverages across 32 awards categories. These Sofis belong to Dancing Deer Baking Company.
The GoGo Gang. To make you “go” I guess.
3D Sugar Cake Topper by created by 3D Systems.
Coco Libre Coconut Water Giant Inflatable Display!
For more information on The Fancy Food Show, visit the Specialty Food Association’s website at This Link. See you next July!