The Summer Fancy Food Show is so massive that it really takes all three days just to scratch the surface — and honestly, even that isn’t enough time. Since I can usually only attend on Sunday and Monday, I have to make every minute count. One booth stood out so much that it deserves a post of its own: Shin Ramyun, the iconic Korean ramen brand (and yes, that’s how they spell “ramen!”).
Designed to resemble an airport terminal, the booth was one of the most immersive experiences at the show. There was a smooth production line of staff preparing steaming bowls of ramen, dedicated dining areas, fun giveaways, an adorable mascot, and —most importantly—a truly delicious product. Shin Ramyun didn’t just have one of the busiest booths at the show; it had one of the best.
Continue reading Shin Ramyun Takes Flight at the Summer Fancy Food Show, 2026

