The renowned designer Alfredo Häberli has joined forces with BMW to create a compelling installation for Designmuseum that tackles the values of future mobility at a conceptual level. Following the BMW Design theme Precision & Poetry, the Zurich-based designer embarked on a thought journey that begins with childhood memories, sketches and formal studies. It ends with a large-scale model, and leads to a spatial installation that allows personal thoughts on future mobility to be experienced in the present.
The focus of the exhibition is a wooden ribbed model ten meters long by four meters high (located in the museum’s front courtyard) that translates the theme of future mobility into an avant-garde form of impressive precision and dimension. With its diverse formats and dimension, the installation invites the observer on an individual journey into the mobile future. Häberli’s futuristic perspective on mobility was created for Milan’s major design event Salone del Mobile in 2015.