Tag Archive | BMW

Pink Thing of The Day: Cherry Blossom BMW

Sakura BMW
All Photos By Gail

Over the final weekend in April, Geoffrey and I went on an urban adventure to the Cherry Blossom Festival (aka Sakura Matsuri) at the Brooklyn Botanic Garden, and we had all kinds of crazy fun being outdoors in the beautiful nature, and taking many, many (read: too many) photos of the gorgeous flowering trees and other flowers and plants. Super fun!

Sakura BMW

As a tie-in with the festival,  event sponsor BMW (The Ultimate Driving Machine, as it is known) created a Sakura-themed car with a custom paint job covering the car in a cheery cherry blossoms design! Spectacular!

Sakura BMW Detail

Here is a detail of the finish, up close. If you have been around an assortment of cherry blossoms before you will observe that they have many different blossoms represented, just like they did at the Garden!

Sakura BMW Detail

Sakura BMW

I didn’t think to look inside the car to check out the interior, since the ground was a bit damp from rain the previous evening and I was trying to stay off the wet grass as much as possible.  Point being that I can’t say whether the floral design carried over to the car’s dashboard and upholstery.

Sakura BMW

A Sweet Ride, indeed!

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Spheres By Alfredo Häberli at the Designmuseum, Copenhagen

Vessel Right Side
All Photos By Gail

The renowned designer Alfredo Häberli has joined forces with BMW to create a compelling installation for Designmuseum that tackles the values of future mobility at a conceptual level. Following the BMW Design theme Precision & Poetry, the Zurich-based designer embarked on a thought journey that begins with childhood memories, sketches and formal studies. It ends with a large-scale model, and leads to a spatial installation that allows personal thoughts on future mobility to be experienced in the present.

Courtyard View
Spheres Wooden Model in Courtyard Viewed from Museum Lobby

The focus of the exhibition is a wooden ribbed model ten meters long by four meters high (located in the museum’s front courtyard) that translates the theme of future mobility into an avant-garde form of impressive precision and dimension. With its diverse formats and dimension, the installation invites the observer on an individual journey into the mobile future. Häberli’s futuristic perspective on mobility was created for Milan’s major design event Salone del Mobile in 2015.

Spheres 3D Model
Spheres 3-D Model

Inside the exhibit gallery, Häberli shares the following insight into the project and his process:

“It all began with the request from BMW to develop a personal, completely free interpretation of the BMW Design philosophy “Precision & Poetry.” These two catch words swept me along, evoking a virtually infinite wealth of images and thoughts. It was soon clear to me that I didn’t want to create a single object, but rather do a study or a concept vehicle — by way of expressing my exploration of the topic [of] future mobility.

The most important thing seemed to me to illuminate the context more precisely. On the one hand, the BMW brand, its history and its future; and on the other the future-oriented image of the world that surrounds the vehicle. This gave rise to four conceptual elements:

The Sphere is the environment is which the vehicle moves. Future roads will effectively depict or visualize the immaterial connections in a community as we experience them in today’s communication world, like a three-dimensional Facebook, where encounters of a business or private nature become real.

Vessel Front View

The Dwell is the home. A house, a settlement, a town, a sanctuary. Its design is shaped by the occupants’ personal needs. Our future home will become much smaller, we will do less there, but what we do will become more concentrated and compartmentalized.

The Vessel is our means of moving around; an abstract idea that defies classification because it is a hybrid of an airplane, a boat and an automobile — with just one wheel.  Based on the interior of a BMW from the 7 Series — which, as a BMW flagship, embodies luxurious traveling — a sculptural form was created that manifests the elegance and streamlined shape associated with gliding movement.

Vessel Left Side

The Couch becomes a place of encounter, as only through autonomous driving do you create freedom in designing the interior. The front seats and cockpit are omitted, occupants look out through a panorama window, which enables a new kind of use. Travel is not only about rushing efficiently from A to B; travel time itself is to be regarded as something valuable, as the true luxury.”

In effect, the time that I have spent on this project and this exhibition has been food for my soul, and for that I would like to thank BMW most sincerely.”

— Alfredo Häberli, Desinger

Spheres will be on Exhibit Through August 21st, 2016 at Designmuseum Danmark, Located at Bredgade 68 / 1260 København K.

Spheres Installation View

Spheres Installation View

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David Bowie-Designed Mirrored Mini Art Car

Bowie Mirrored Mini Car
Image Source

Another little known, but very fun, fact about David Bowie that has just started to make the rounds is that he designed the above Chrome-Finish Mini back in 1998-99 to celebrate the brand’s 40th Anniversary. Outstanding! You can read more about this car, including a collection of hilariously snarky quotes from Bowie, over at Jalopnik!