All Photos By Gail
In 2011, American artist Eve Fowler began A Spectacle and Nothing Strange, which quotes fragments of Gertrude Stein’s groundbreaking feminist prose works Tender Buttons (1914) and How to Write (1931) on twenty–one posters produced by the Colby Poster Printing Company.
Colby’s posters – known for their block-printed text over saccharine color gradients – were a common part of the Los Angeles landscape from the company’s founding, 60 years ago, until it closed, in 2012. Fowler’s posters were made using fonts and colors selected at random by the printer.
A Spectacle and Nothing Strange By Eve Fowler is on view at the Museum of Modern Art, NYC through September 28th, 2014.
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