The scale model of Progressland refers to the General Electric pavilion at the 1964 World’s Fair, whose themes were “Progress through Electric Power” and “The Wonders of Atomic Energy.”
In a brochure from the time, Progressland is described as “a large graceful building with a curving 200-foot-wide dome, supported by a unique pattern of swirling circular pipes. It is eye-catching by day . . . and dazzlingly colorful by night.”
Video of Colorful, Illuminated Dome
Progressland featured a Walt Disney presentation of electricity’s history and future, as well as actual nuclear fusion first hand. In Richard Rush’s carefully crafted model, made around the time of the fair, we can today appreciate the hope imbued into the temporary architecture, which celebrated a golden era of optimism in technical innovation and scientific exploration.
In 1967, the attraction was moved to Tomorrowland at Disneyland in Anaheim, California as the Carousel of Progress, remaining there until 1973.
Photographed at the (now closed) Chamber Boutique on 23rd Street, West of 10th Avenue.
3 thoughts on “Eye on Design: Scale Model of Progressland for the 1964 New York World’s Fair”
How much is that model worth?
Hey Joe — Thanks for your comment. Here is a link to an auction result where a similar model sold for $5,000!
Thank you. I know someone who has one of these, still in the shipping crate with shipping labels. The story behind it is kinda cool!