Tag Archive | World’s Fair

Eye On Design: Unisex Jumpsuit By Rudi Gernreich

Unisex Jumpsuit
All Photos By Gail

In 1970, Life magazine invited Rudi Gernreich (1922 – 1985) to envision what people would wear a decade in the future. He extended his prediction to the year 2000, illustrating men and women in matching ensembles with heads either shaved or wigged. Unlike other contemporaneous unisex styles, Gernreich’s designs did not use menswear as a baseline for women’s garments. “Women will wear pants and men will wear skits interchangeably,” he predicted. “The aesthetics of fashion are going to involve the body itself. We will train the body to grown beautifully rather than cover it to produce beauty.”

Unisex Jumpsuit Magazine Ad

Gernreich brought his concept to life for the U.S. Pavillion’s Art and Technology Program at Expo ’70, a memorable World’s Fair in Osaka, Japan. He eliminated stylistic markers of gender on his models. “Our notion of masculine and feminine are being challenged as never before.” he asserted. “The basic masculine – feminine appeal is in people, not in clothes.” These sentiments are echoed today, as fashion continues to shift its understanding of gender as fluid.

Unisex Jumpsuits with Boots Installation View
Unisex Jumpsuits with White Boots, Installation View

Photographed as Part of the Exhibit, Items: Is Fashion Modern, on View Through January 28th, 2018 at The Museum of Modern Art in NYC.

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Eye on Design: Scale Model of Progressland for the 1964 New York World’s Fair

Progressland Scale Model
All Photos and Video By Gail

The scale model of Progressland refers to the General Electric pavilion at the 1964 World’s Fair, whose themes were “Progress through Electric Power” and “The Wonders of Atomic Energy.”

Progressland Scale Model

In a brochure from the time, Progressland is described as “a large graceful building with a curving 200-foot-wide dome, supported by a unique pattern of swirling circular pipes. It is eye-catching by day . . . and dazzlingly colorful by night.”

Progressland Scale Model

Video of Colorful, Illuminated Dome

Progressland By Walt Disney

Progressland featured a Walt Disney presentation of electricity’s history and future, as well as actual nuclear fusion first hand. In Richard Rush’s carefully crafted model, made around the time of the fair, we can today appreciate the hope imbued into the temporary architecture, which celebrated a golden era of optimism in technical innovation and scientific exploration.

In 1967, the attraction was moved to Tomorrowland at Disneyland in Anaheim, California as the Carousel of Progress, remaining there until 1973.

Progressland Scale Model

Photographed at the Chamber Boutique on 23rd Street, West of 10th Avenue.