The unusual detail in this set, the GE Model 21C134 (1960) shows how television manufacturers tried to differentiate their products while selling essentially the same thing. The controls have been moved to the top, while the oversize wheels and large handle make the set easy to move. The color scheme suggests that the set was intended for an informal basement or “rumpus room” setting.
Photographed in the Museum of the Moving Image in Astoria Queens, NY.
The scale model of Progresslandrefers to the General Electric pavilion at the 1964 World’s Fair, whose themes were “Progress through Electric Power” and “The Wonders of Atomic Energy.”
In a brochure from the time, Progresslandis described as “a large graceful building with a curving 200-foot-wide dome, supported by a unique pattern of swirling circular pipes. It is eye-catching by day . . . and dazzlingly colorful by night.”
Video of Colorful, Illuminated Dome
Progresslandfeatured a Walt Disney presentation of electricity’s history and future, as well as actual nuclear fusion first hand. In Richard Rush’s carefully crafted model, made around the time of the fair, we can today appreciate the hope imbued into the temporary architecture, which celebrated a golden era of optimism in technical innovation and scientific exploration.
In 1967, the attraction was moved to Tomorrowland at Disneyland in Anaheim, California as the Carousel of Progress, remaining there until 1973.
Photographed at the Chamber Boutique on 23rd Street, West of 10th Avenue.