French fashion journalist and designer Michèle Rosier (1930-2017), the daughter of Elle Magazine editor Hélène Gordon-Lazareff, ran her own popular ready-to-wear label, V de V was short for Vêtements de Vacance or Vacation Clothes.
She specialized in stylish skiwear, exemplified by this boldly-printed nylon Ski Jacket (1966), and was nicknamed Queen of Vinyl for her pioneering use of that material
Photographed at the Exhibit Paris Refashioned: 1957-1968, Which Closed at the Museum at FIT on April 15th, 2017.