Back in October of 2017, a new work by London-based artist, Lakwena Mciver took over the Bowery Mural Wall, located at the intersection of Houston and Bowery. The colorful, kaleidescopic piece, which reads Lift You Higher, is actually part of a marketing stunt for Instagram’s #KindComments campaign, in partnership with Goldman Properties, which owns and curates the wall.
As part of the campaign, Instagram is working with artists to turn walls around the world into murals that spread kindness through uplifting art. Instagram encourages its users to take photos or videos of the walls, and share #KindComments “to make someone’s day.” Lakwena Maciver is just the fourth woman of 22 artists who have been commissioned to work on the wall.