Start-ups who neglect to use the influence of social media marketing miss out on a powerful marketing technique for customer engagement. A properly executed social media marketing campaign can drive more website traffic, improve search rankings, and increase conversion rates. However, it’s challenging to craft an effective social media strategy because there are many options like Twitter, LinkedIn, Instagram, Snapchat, TikTok, and Facebook—choosing the best platform can be a daunting task. Here are tips to help you select the best marketing platform for your start-up.
Identify Your Target Audience
Identifying your target audience is the most important factor when choosing the right social media platform. Nothing else matters if your target audience is not active on the platform. For instance, it would be best to choose TikTok if that is where most of your audience hangs out.
Research on Different Social Media Platforms
Social media is no longer a cyber-geek buzz but a massive series of platforms for organizations, professionals, entrepreneurs, businesses, etc. Advertising through social media platforms is pretty cost-friendly compared to traditional media like billboards, TV, and print. This site can help you dig into social media data about your customers to show you how to use that information for effective marketing strategies. Here are the most effective social media platforms that can help expand your brand awareness:
Facebook has over 1.65 billion monthly active users who connect with family, friends, and brands they trust and enjoy. On Facebook, share updates, general news, and photos in a way that engages your audience so that they can share, “like,” and comment on your posts.
LinkedIn is specifically designed for professionals and businesses, thus establishing a positive marketing and brand-building environment. It can also help start-ups with B2B marketing, networking, partnership, brand awareness, business quality, etc. From discovering new business talents, supply chain contracts, and nurturing leads, LinkedIn provides you with all tools readily available for your start-up’s networking needs.
Twitter has approximately 278 million active daily users. This platform helps you to monitor and get updates on trending events and topics. It’s also a good platform for consumers to communicate effectively with businesses and brands they follow. Use Twitter to engage with your followers in a humorous way, in 270 characters or less. Share stats, news, or quotes with a link to your landing page. Make sure you use hashtags to help boost the reach of your tweets.
YouTube
Video content is increasingly becoming popular in the digital marketing space. You can share anything from instructional or how-to guides to trick/tips and corporate videos. Use this platform to create amazing, witty videos that sell your brand. Remember that when it comes to vlogs, quality matters!
Instagram is a platform where users can capture, record, edit, and share videos, photos, and messages. Use it to showcase how you offer solutions by creating enticing content that users can tag and share with friends. Make sure you regularly update the clickable links on your bio section and use them to drive event registrations, purchases, and app downloads.
Learn From Your Competitors
Competitive analysis is an important activity that any start-up must perform relentlessly. It helps you know the mistakes your competitors are making so that you can also avoid them and save your business from possible setbacks. Check your competitors’ social media pages and see what content they post, how many users engage with it, and how often they do so. Once you conclude which marketing platform gives them great results, choose that one. Do not forget to check the latest trends in online marketing before crafting the strategy. SEO is one of the popular marketing channels that your competitors might use. By attending the marketing conference and listening to the SEO conference speaker you will stay up-to-date with the strategy.
Final Thoughts
Social media platforms have taken the globe by storm, with more than 4.5 billion active users worldwide. These platforms are here to stay, allowing us to keep in touch with our friends and access information quickly. Be sure to choose the best marketing platform to engage and connect with your customers where they are.
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