Start-ups who neglect to use the influence of social media marketing miss out on a powerful marketing technique for customer engagement. A properly executed social media marketing campaign can drive more website traffic, improve search rankings, and increase conversion rates. However, it’s challenging to craft an effective social media strategy because there are many options like Twitter, LinkedIn, Instagram, Snapchat, TikTok, and Facebook—choosing the best platform can be a daunting task. Here are tips to help you select the best marketing platform for your start-up.
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