Photos By Gail

It has been said that an ‘it bag’ is only an ‘it bag’ if you’re unlikely to ever own one. Characterised by exclusivity, celebrity and exorbitant price tags, ‘it bags’ were first introduced in the mid 1980s, and by the early 1990s small bags emblazoned with corporate designer logos were the accessories in fashion-conscious circles. Glossy advertising campaigns, glamorous brand ambassadors and celebrity style icons, including Lady Diana, encouraged power-dressing executives with high disposable incomes to snap up these luxury wares.

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