Just mention the name Milford Plaza to anyone who’s lived in or visited New York City (or ever watched an original cast episode of Saturday Night Live) and they’ll likely offer an enthusiastic and nostalgia-tinged memory of that hotel’s Iconic TV Commercial featuring the popular tune “The Lullabye of Broadway.” I know this, because that is exactly what happened to me this past week when I started telling friends about my visit to the new Row Hotel, formerly the Milford Plaza, which reopened on March 1st following a years-long renovation to the tune of $140 million dollars. To call the transformation wildly impressive is an understatement.
We started off our visit with dinner at The Row’s hip and chic Restaurant and Lounge, District M, where the limited menu is simple but highly satisfying. We started off the evening with one of The Row’s seven signature cocktails, “I’m Walking Here,” made with the can’t-miss combination of vodka and Elderflower liqueur plus white grape juice and lime ($13). This refreshing elixir is as delicious as it potent! I had two of them.
We wanted to sample a good cross section of the menu, so ordered way more than we could comfortably eat, starting with the Cheese Plate ($15), featuring selections procured from Murray’s cheese shop in Greenwich Village. This is an excellent choice as a snack with evening cocktails before heading out to a Broadway show!
The hearty Charcuterie Platter ($16) also provides a generous portion of gourmet cured meats for sharing with one or more companions.
We couldn’t resist indulging in the absolutely gorgeous Croque Monsieur sandwich (grilled Gruyere and thinly sliced ham with béchamel sauce, $16), accompanied by a small field greens salad and a creamy herb sauce for dipping. It tastes even better than it looks.
A specialty of District M is a selection of Neapolitan-style, hand-stretched pizzas, so we had to add one of those to our order. On our waitress’s recommendation, we chose the M is for Mushroom ($16), a thin crust white pie loaded with Fontina cheese and generously topped with fresh cremini mushrooms and “melted” leeks. I was expecting a smaller “Personal” sized pizza, but this one was huge – more than enough for two people to share. We could only eat one slice each after our meat and cheese fest, so most of this pie came home with me, where it fed me for two additional meals!
While you’re drinking, dining and relaxing in cool comfort, you can also enjoy the digital art gallery projected on District M’s rear wall featuring famed paparazzo Ron Gallela’s most infamous shots. For additional dining options, The Row will open City Kitchen, a food market similar to the popular Chelsea Market, in the Fall of 2014.
These two Animated Light Sculptures by Video Artist Yorgo Alexopolus are located on the wall behind the concierge desk and directly across the check in area on the opposite wall. The images change continuously.
After our extremely satisfying dinner, the hotel’s super friendly and accommodating Guest Relations Manager took us on a fun tour of select guest room. All I can say is, Wow, what a cool hotel! If you are planning a trip to NYC and want a comfortable and modern hotel that has an ideal location and terrific rates, look no further than The Row.
Conceived and executed by architectural and interior design firm Gabellini Sheppard Associates, The Row Hotel’s 28 floors feature 1,331 rooms and suites of various sizes that maintain a contemporary, “Boutique” feel while offering a generous amount of space at surprisingly reasonable rates. All rooms feature Complimentary Wi-Fi, iPod Docking Station, Flat screen LCD TVs, Cable and HBO and a Desk with Ergonomic chair.
While the hotel is located “In The Center of It All,” the idea is to inspire guests to explore Manhattan’s many compelling downtown neighborhoods through streetscape photographic murals showcasing images of Soho, Greenwich Village and Lower East Side hot spots painted directly on the walls of guestroom floor corridors.
It goes without saying, but you can see I am about to, that the higher floor rooms have an unbeatable view of Times Square!
Rates on standard room can start as low as $150 per night or even lower (what a bargain!) so be sure to consult travel sites like Priceline to see if they are running any specials before booking.
The Row Hotel, Featuring District M Restaurant and Lounge, is Located at 700 Eighth Avenue between 44th and 45th Streets in Times Square, NYC. More cool photos and lots of additional information is available at Row NYC Dot Com. Email firstname.lastname@example.org, or call Toll Free in the U.S. and Canada: 888-352-3650 or 212-869-3600 for Reservations.