For fashion marketing professionals, identifying the optimal social media application to accomplish your fashion marketing objectives is essential for the success of a good fashion brand. Of course, what you choose will rely on the target audience or key demographics. However, researching multiple social media channels is always suggested before confirming the right one for you. Each channel will have its unique features to offer; providing features to help achieve your goals and objectives. The following will help you know about various social media channels that can be used for your future.
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TikTok
TikTok, which allows users to post 15-second videos with music clips as the soundtrack, engages over 800+ million monthly user. Brands can utilize hashtag challenges and user-generated videos to create excitement and ‘go viral ‘even if the application is still monetized in the initial stages. Beauty and fashion companies have reportedly attracted billions of viewers by supporting hashtag contests that invite people to upload video comments. Brands can also buy TikTok followers for their app profile to gain more viewers. According to the same article, there is evidence that TikTok clips improve brand awareness, according to a separate research study.
PrettyLittleThing, Fashion Nova, and Selfridges are just a few fashion-related firms and mobile applications that have succeeded on the network. Users’ giveaways, wardrobe challenges, style books, and influencer marketing have helped these brands expand their audiences.
The “Like” button on Instagram is tapped 4.2+ billion times daily by the network’s 500+ million active users worldwide. Additionally, Instagram features a shopping function enabling users to buy products without leaving the application. Ecommerce firms can also take advantage of this feature. Posts, Reels, Stories, Highlights, and IGTV are just a few of the methods Instagram offers brands to interact with their followers. Social networking fashion influencers are widely known as being active on Instagram, and approximately 69 percent of advertisers anticipate spending more of their budget this year on Instagram influencers than other markets.
With 2.45+ billion active users, Facebook is the most widely used social networking platform worldwide. As a result, fashion application marketers can leverage Facebook for ‘broadcasting’ in addition to standard posts. For instance, ASOS launched a contest called “100 layers of ASOS,” in which employees had 30 minutes to design a look for models utilizing 100 layers to emphasize the dramatic impact of ASOS apparel.
The number of users on Pinterest increased by 26% last year, reaching 335 million worldwide and 88+ million in the United States per month. 53% of users claim that Pinterest has assisted them in deciding on a fashion-related purchase. Many users utilize Pinterest as a discovery medium to define and hone their style. According to the same survey, multi-product pins may have click-through percentages that are 65% higher and checkout rates that are 50% higher. By providing suggestions for utilizing their network, Pinterest has pushed fashion marketers to do so.
Around 500 million tweets are sent on Twitter every day by its 330 million active monthly users. As a result, it is possible to effectively market fashion labels using social networking sites whose users are famously limited to 280 characters. By utilizing Twitter’s capacity for viral marketing, Fashionista.com (2.1 million followers), and Missguided (466,k followers), Zara (1.3 million followers) have all amassed substantial audiences. For instance, Fashionista.com has nailed the mood by talking about Emily in Paris, one of Netflix’s most popular (and fashion-focused) programs. In addition, the fashion company published an article with gift ideas for the show’s viewers.
Snapchat
In Q2 2020, Snapchat announced having 238+ million routine active users. In fact, Ralph Lauren and Snapchat worked together this year to provide a VR experience for their consumers. This allowed Snapchat users to dress up their avatars in purchasable Ralph Lauren products. Alice Delahunt, the foremost digital executive of Ralph Lauren, made this statement about the partnership: “With Ralph Lauren’s regarded notoriety as a world leader within the high-end fashion area and Snap’s indisputable inventive ability and broad approach to a youthful customer, we feel motivated to discover interruptive methods to inform our product ‘s story, start driving social commerce, and interact with a fresh generation in a genuine and empowering way.”
Other fashion companies are utilizing Discover in inventive ways. As an illustration, Style Insider went to the Sperry factory to witness how the sneakers are made. Following that, Style Insider provided a step-by-step overview of this procedure, which was accessible to followers via Snap’s Discovery. There are lots of reviews related to this app from a user’s point of view. Checking out Trollishly reviews will help with better review options on any social media app, not just Snapchat.
Conclusion
Fashion brands now consider social media marketing to be industry standard, so utilize this internet environment to your benefit and make sure you remain competitive. There are numerous advantages to implementing a thorough social media approach for the fashion application. Making the best use of the applications would be highly beneficial for any brand.
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