Photos By Gail
Jason Wu partnered with Coca Cola (founded in 1892) for his fall 2021 collection that was inspired by ideas of 1950s Americana and the nostalgia of the general store. For his Coca cola logo print dress in vibrant red chiffon, he researched, coke’s evolving graphics in the companies, archives, re-creating the logo in different languages.
Wu stated: “These logos bring that multicultural aspect to the collection, and a nod to what America means to me – a melting pot I’ve diverse cultures.”
Photographed in the Museum at FIT as Part of the Exhibit Food and Fashion.